Teaser videos can be a popular way for artists and bands to promote their new material, but when it comes to the length of these previews, there are several different schools of thought on how much is enough to get the point across without inciting viewer fatigue. _________________________________ Guest Post…
Tag archives: Marketing
3 Tips for Building Relationships with Hip-Hop Bloggers
Building relationships with hip-hop bloggers and editors is an essential part of your music career. Bloggers can help get you in front of your audience and add credibility to your brand. As your music career and team grows, you’ll eventually assign this job to someone else – but until then,…
Music Business Growth Hacking 101 – A MUST READ If You Are Serious About Your Career In Music
Increasingly, tech startups are looking to growth hacking to grow their business quickly and make it more sustainable. Here, Bas Grasmayer looks at how this model can be applied to artists and labels; and outlines techniques that can be used to achieve success. ________________________________ Guest Post by Bas Grasmayer on…
Artist Images: A New Chapter In Revenue
Here long-time industry entrepreneur Kevin Arnold writes about how the direction of his company, OpenAura, marks a shift in the music industry, with revenue being earned from artist’s images, something has traditionally been free, instead of from their music. _______________________________ Guest Post by Kevin Arnold on Medium This week my…
Russell Simmons’ All Def Digital Launches Urban Creative Unit
All Def Digital Chairman Russell Simmons and CEO Sanjay Sharma have announced the launch of ADHD, a creative unit housed inside of ADD to create brand-focused content aimed at urban millennials. ADHD will partner with select brands in creating content, live experiences, and full-scale media properties that will appeal to…
4 Key Snapchat Marketing Secrets From DJ Khaled #CRWN
While any number of artists have seen success using Snapchat, DJ Khaled has unquestionably his use of the popular photosharing platform to a whole new level, with over three million followers engaging with his content. Here we look marketing strategy which has allowed Khaled to achieve such Snapchat fame. ________________________________…
Facebook Is Changing Your Timeline Again: 3 Tips To Save Your Traffic
We all know that how often your Facebook posts are seen by your fans is an ever-changing target. This week, Mark Zuckerberg moved the goalpost again. Here’s the latest change and three things you can do about it. _____________________________________ As part of Facebook’s “Feed Quality Program”, the social media giant…
Bandpage Adds AllMusic Integration
AllMusic, the service which provides platforms like iTunes and Spotify with artist bios and album reviews, has begun integrating the data provided by the popular musician’s site Bandpage, potentially expanding artist’s digital reach. ________________________ Guest Post by Chris Robley on The DIY Musician AllMusic is one of the most important…
5 Steps To Creating An Effective Music Marketing Plan
Whether they’re already established or just starting out, any artist seeking success in the modern music economy must have a solid marketing plan for how to promote their music to their fans and the world in general. _____________________________________ In this five step guide, Jon Ostrow leads the MusicThinkTank community through…
Music’s Future Is Virtual [Cortney Harding]
While still in many ways in it’s technological infancy, all signs point to virtual reality as being the future of music tech, as the medium opens up a host of marketing opportunities for artists beyond simply replicating the live concert experience. _________________________________ Guest Post by Cortney Harding on RethinkMusic Recently,…