While numerous technological advancements have enabled us to build our music careers without the help of expensive outside expertise, some things are worth an investment, and trying to do them yourself can have detrimental effects down the road. _____________________________ Guest Post by Christine Occhino on the Sonicbids Blog In this…
Tag archives: Marketing
Radiohead Passes 1 Billion Streams On Pandora Thanks To New Release "A Moon Shaped Pool"
Since the release of Radiohead’s new album, "A Moon Shaped Pool" on Pandora, the band has seen a big jump in listening and station adds. And thanks to the release, Radiohead has passed one billion spins on Pandora. The stats: 1 billion+ spins 301% increase in station adds Their new…
Rage Against The Machine Tease Fans Ahead Of New Project
A series of clues, including a cryptic website with a countdown timer and a series of posters around Los Angeles has prompted speculation that Rage Against The Machine might be planning a reunion. According to a source quoted by Rolling Stone, that isn’t the case. But there is something up……
How To Successfully Promote Your Music
In an era where we’re constantly bombarded with a multitude of advertisements, promoting your music in a way that breaks through the chatter has become increasingly difficult. Here we examine some strategies that will help make your promotion a success. ____________________________________ In this recent article posted to MusicThinkTank, Joy Ike…
Rule Of Seven For Music: Why You’re Probably Getting Discovery Wrong
Having a substantial and dedicated following is a massive asset when it comes to building revenue and effectively using social media, but guiding fans to your work and achieving a critical mass is no easy task, and one many do incorrectly. ________________________________ Guest Post by Bas Grasmayer, from the MUSIC…
What’s Working in Indie Music Today: Lessons in Success from New Artist Model Member Justin Ratowsky
One of the best ways to get new strategies and ideas for your music career is to look at what other musicians are doing. So Dave Kusek and Lindsay McGrath of the New Artist Model put together a series of case studies from musicians pushing the envelope in indie music….
5X Grammy Winner Calls YouTube "Criminal Racketeers" In Open Letter To "Pushers Of Piracy"
In an "Open Letter to YouTube, ‘Pushers’ of Piracy" composer, bandleader and five-time Grammy winner Maria Schneider leaves no stone unthrown as she goes after Google and its YouTube subsidiary: "… for the vast majority of the artistic community, including me, and every musician I know (and I know thousands),…
4 Best Social Media Marketing Practices For Musicians
The world of social media marketing is complex and ever-changing, but if you’re trying promote your music online, it’s also very necessary. Here we look at what are currently considered to be four of the best marketing practices when it comes to social media. ____________________________ Guest Post by Bobby Owsinski…
Top UK Albums NOT On Spotify, Suggests That Windowing Works
While many in the industry may say otherwise, this article maintains that windowing their releases has become an effective method for musicians to increase the sales of their music, even for those not on the level of artists like Adele and Taylor Swift. __________________________ Guest post by David Lowery from…
Fans Not Fame: A New Way To Promote Independent Music
Here an independent artist looks at why the more "traditional" path to success as an artist in the music industry is no longer effective, and the new method of marketing which self-promoted artists must use in order to be successful. ____________________________________________ In this recent piece from MusicThinkTank, Mark Knight shares…