We’ve written often about the importance and profitability of concentrating your efforts on reaching and selling to your hardcore fans. Just how important that is and how rare super-fans are, is illustrated beautifully in this infographic. ___________________________________________________ From Mark Mulligan on the MiDiA blog: "These consumers shape the fortunes of…
Tag archives: Marketing
Top YouTube Trends For 2016
As social marketing continues to become more visually focused, we’re looking at some of the top YouTube trends of 2016 so far, as things like live streaming and VR become increasingly popular among viewers. ______________________________ Guest Post from Fanbridge As we’ve mentioned before, social marketing has grown more visually focused…
3 Groups That Your Band Website Needs To Impress
As a musician, your website is one of the most important tools you have at your disposal, as it allows you to showcase yourself to your audience in an environment over which you have complete control. Here we look at the three different groups to which your website must appeal….
UPDATE: Fame House Acquired By UMG For $1 Million, Will Continue To Also Serve Non-Universal Clients
UPDATED: Fame House has always been on the list of non-core assets that a bankrupt SFX thought it could sell. In the end, only one real bidder stepped up to offer. [UPDATE AFTER THE JUMP] ____________________________________________ A federal bankruptcy judge has approved the sale of SFX owned music marketing firm…
Twitter Adds Easy To Create Spotify Audio Cards
Everyone is trying to crack music discovery, and Twitter is trying everything it can think of to increase engagement. These two goals come together nicely with today’s launch of easy to create Twitter Audio Cards for Spotify. _______________________________________________ Twitter has launched Twitter Audio Cards for Spotify that allow users to…
How The Lumineers Struck The Right Balance On Social Media, Drove Direct-To-Fan Sales Of Their #1 Record [Case Study]
Following a two month pre-order campaign, The Lumineers latest album Cleopatra debuted at #1 on the Billboard 200. Here we look at how the band’s careful use of social media over that two month period contributed to their massive success. ______________________ Guest Post by Jim Wallis on Topspin Artists who…
7 Tips For Getting The Most Out Of Your Festival Tour Date
The nature of music festivals these days is such that it can be hard to make your show stand out and pull in a good audience. Below we offer several suggestions for how to make the most out of your next festival tour date. __________________________________ Guest Post by Allison Ullrich…
Spotify’s Discover Weekly Is A Hit: 40M Listeners, 5B Tracks Streamed, Artists Adding Millions Of New Fans
With fanboy like zeal, I’ll admit that Spotify’s Discover Weekly is one of my favorite features on any streaming service. (Though, I’m also excited about Slacker’s new programming.) Stats from Spotify show that millions of others have also experienced the eerie accuracy with which Discover Weekly unearths great music that…
Spotify Curated Playlists Generate 1B Streams Weekly
Are playlists the new radio? It’s too early to know if that’s really an apt comparison, but its unequivocally true that playlists generate huge interest and income. Proving just how important playlisting has become, Spotify, the biggest player in streaming music globally, has shared new playlist stats. __________________________________________ Spotify listeners…
How To Use Shazam To Market Music
Although music fans have been using Shazam to identify tracks awhile now, the app can also be used to connect with fans, making it a unique and highly effective marketing tool to utilize in your next promo campaign. _______________________ Guest post by Dylan Lewis of The Orchard on The Daily…