For many contemporary bands and artists, success has become closely dependent on being able to successfully build an online fanbase, to which they can then market themselves. Here we look at six tips for turning your band into a brand. _______________________ Guest Post by Ohad Bolotin, head of Wix Music…
Tag archives: Marketing
Best Times to Post on Facebook, Twitter, Instagram 2016: The Science Of Social Timing [INFOGRAPHIC]
In social media, timing matters. Your goals should always be to send messages when someone is around to see them, and that can vary from platform to platform. It’s important to track your own efforts. When do your fans react? To get you started, here’s a handy infographic guide. __________________________________________…
Growing Streams On Spotify: A Case Study Pitch Deck
Here we look at a pitch deck for a case study done by Crosshair on how their Gyrosity Project helped to launch a Nashville pop artist and, through strategic playlist placement were able to dramatically grow their streams on Spotify. _________________________________________ Guest post from Crosshair Related articles American Idol Winners…
8 Kinds Of People In Your Local Music Scene You Need To Meet
Networking is important for any band or artist in their infancy, and getting to know the people involved in your local scene is a great place to start. Here we look at eight different types of people you should look for. _____________________________ Guest Post by Hugh McIntyre on the Sonicbids…
Could Record Release Dates Be Played Out?
With more and more high profile artists like Beyoncé, Radiohead, and even David Bowie eschewing traditional record release dates in favor of surprise album drops accompanied by massive social media hype, the question is being raised if traditional album releases are becoming a thing of the past. __________________________________ Guest Post…
How I Optimized My Spotify Playlist
In this piece, Zach Smith discusses how he was able build and promote a Spotify playlist by reaching out across different networks to various individuals and fan groups. __________________________________ Guest Post by Zach Smith on William Paterson University’s Music Biz 101 What is the Ultimate Guitar Riff? Over the past…
27+ Tricks & Tips For Successful Email Marketing [INFOGRAPHIC]
When it comes to connecting with fans, either old or new, email remains one of the best methods of getting and keeping the attention of fans. This useful infographic breaks down how to compose an engaging newsletter that recipients are likely to actually read. __________________________________ Guest Post by the team…
Power Of Promotion: How To Get Your Band’s Name Out There
Although talent and hard work are certainly an important part of music industry success, advertising and promotion are an unfortunate necessity as well. Here we look at some essential tips that will help you target and market to your audience. _________________________________________ In this latest set of tips on MusicThinkTank, Emma…
Defining A Successful PledgeMusic Campaign
In this piece we take a close look at how to define a successful PledgeMusic campaign, and the different ways in which the service can be used to finance multiple aspects of a band or artist’s career development, such that they can maximize the profitability of their various projects. ______________________________…
When It Comes To New Music Releases, Is The Element of Surprise Wearing Thin?
Surprise releases have been all the rage of late, with artists like Beyonce, Drake, and Radiohead dropping full length albums completely out of the blue, and while these spontaneous marketing techniques can be great for major artists, they can hurt indie musicians, and are something of a mixed bag for…