As difficult as it is, networking and getting the attention of music journalists is hugely important towards achieving success as an artist, and it’s important for artists to properly capitalize on the attention following any such recognition. __________________________________ Guest Post from Haulix Daily Gaining the attention of blogs and their…
Tag archives: Marketing
Livestreaming for Direct-to-Fan, Beyond Periscope and Facebook Live
It can be difficult to keep pace with the internet… new platforms and features enter our daily lives so quickly that it can be easy to forget that we ever lived without them. Soon, the days before you could “go live” on Facebook, for example, may seem as distant a…
Visual Strategies For Boosting Email/Social Engagement
Visuals are an excellent way to increase fan engagement with online content, whether it’s your email newsletter or your Twitter account. Here we look at some easy and effective ways to create visual content, from photos to email headers. ______________________________ Guest Post by Team FanBridge It’s no secret that images…
The Benefits Of Networking
Without the backing of major label, indie artists are forced to do the hard work of promoting themselves on their own, something which necessitates a solid set of good networking skills. Here we look at some tips for networking, whether at a local show or on the web. ____________________________ In…
"The Future Of Social Media Belongs To PRM" Say Ryan Leslie, Bonin Bough At Brooklyn’s Northside Festival
[UPDATED] With so much noise on social media, establishing a direct connection with fans is the only way to cut through the clutter. Easier said than done, Personal Relationship Management and the direct connection of texting offer solutions, say two bleeding edge marketers. By music marketer Matt Voyno If you’re…
10 Techniques For Effectively Promoting Local Shows
Once an new band reaches the point in their career where they’re putting on local shows, the challenge of attracting an audience comes into play. In this article, we look at ten ways artists can promote their next local show in a way that increases the chance of people actually…
Emerging Tech Offers New Opportunities For Artists [Cortney Harding]
As newer tech like drones and VR increasingly infiltrate mainstream culture, the potential for branding partnerships between artists and the companies behind these technologies could be good news for musicians in search of further revenue streams. By Cortney Harding For 15 minutes a day every day this week, viewers on…
Email Marketing: Do’s And Dont’s For Musicians
If you want your music to be more than just a hobby, and are trying to find a way to share your work with fans and potential fans, email marketing can be one of the best ways to reach this broader audience, provided you pay attention to these dos and…
What To Do When Your PR Campaign Didn’t Work: 5 Publicist-Approved Moves To Try Next
Even the best laid plans sometimes result in failure, but that’s no reason to give up. Here we look at how best to bounce back from a less-than-successful PR campaign, and what you can do to have better luck the next time around. ____________________________ Guest Post by Amy Sciarretto on…
How To Get More Fans Through Social Media
While social media can still be a great tool for gaining new fans, the playing field is much more crowded than it once was, and raising awareness and capturing new fans requires that artists take certain specific steps and carefully target their marketing. ______________________________ In this recent piece of DIY…