Although publicists have historically played an important role in the music industry when it comes to making or breaking artists, have we reached a point where it’s easier and more effective for artists to do publicity themselves, ask Sarah Goodyer? _____________________________ In this recent piece from MusicThinkTank, Sarah Goodyer asks…
Tag archives: Marketing
Why You Need A Music Marketing Plan
You put a lot of work into your art. So much time, so much energy, so much love goes into creating music that you really believe in. But if you want people to pay attention to your musical genius, then you need to put just as much work into marketing and promoting it!
How The Share Button Is Ruining Social Media
If you’re anything like me, your social feeds are a mess right now. A quick sample of mine: festival flyers, ads for a CRM system, open letters to Donald Trump, a defense of Kim Kardashian, and ads to join Yahoo Mail. Even without the necessary evil of promoted posts clogging…
Entrepreneurial Muscle Building: A Musician’s Go-To Guide
Like it or not, a large part of the music business is just that: business. While musicality and creativity are certainly important, possessing solid entrepreneurial skills is also critical to getting your music to the largest audience possible. _________________________________ In this helpful go-to guide, recently shared on MusicThinkTank, Cherie Nelson…
Is DJ Hosting Worth It?
Historically, DJ hosting has been great way for artists in the hip-hop community to gain credibility through association, but as more DJs enter the scene and crowd the market, the question is being raised of whether the expense is worth the exposure. _____________________________ Guest Post from Trill Trax In hip-hop…
Amazing Facebook Stats, Facts And Figures (INFOGRAPHIC)
Do you know that Facebook is available in 70 languages? This infographic covers dozens statistics and fascinating facts about Facebook of including data about usage, employment, growth and much more. _____________________________________________________________ via DB Web Solutions Related articles How to Improve Your Organic Reach on Facebook [INFOGRAPHIC] Facebook Starts Paying Video…
The Musician’s Guide to Hiring a Publicist
My team and I at Cyber PR spend all our working hours (and many non-working hours) talking to musicians who want publicity for their art. What continues to baffle us is the fact that many of the artists who contact us have no idea what publicists do, or what to realistically expect from a publicity campaign.
Is Narcissism Ruining the Live Experience?
Alicia Keys recently joined the likes of Dave Chappelle, Chris Rock, Guns N’ Roses and many more who want you off your phone at their events by turning to Silicon Valley startup Yondr – a company dedicated to creating "phone-free spaces" at concerts, events and other places. They’re not alone,…
10 Ways To Promote A Music Video When View Count Doesn’t Budge
Investing an exceptional music video is hardly any good if no one sees it. In this article we look at ten different ways in which artists can work to promote the popularity of the music video when the view counts begin to slow to a trickle. ____________________________________ Guest Post by…
Gaining Exposure: Music And The Indie Gaming Community
Getting people to listen to your music even once is a challenge, but getting them to engage with it and listen repeatedly is even harder. Luckily, the indie gaming community provides the perfect context in which to have listeners form a bond with your music . ______________________________ Guest Post by…