Here we look at why, as in independent musician, Twitter can often be a better starting place than Facebook when it comes to DIY online promotion, owing to its easy accessibility and, unlike Facebook, a notable lack of paywalls. ___________________________ Guest Post by Daniel Hartnett on CD Baby’s DIY Musician…
Tag archives: Marketing
30 Minute Guide To Getting More Fans: FREE eBook
While many are of the opinion that it’s impossible to develop an appreciable fanbase without significant financial investment, this free ebook provides artists with concise information on how to grow a fanbase without breaking the bank, and is designed to be read and absorbed in under 30 minutes. ____________________________ Guest…
From the Experts: Best Event Planning, Livestreaming Practices [INTERVIEW]
Although doing so adds yet another layer of complexity to an already stressful event, livestreaming video is an excellent way to expand the reach (and ROI) of your event beyond the venue. Here we talk with three event marketers for tips on how to successfully integrate livestreaming at your next…
Crowdmix Goes Belly Up – Music Social Network Raised $20 Million But Never Left Beta [Mark Mulligan]
Much ballyhooed music social network Crowdmix has entered Administration, the UK version of bankruptcy. The unlaunched startup claimed that it would revolutionize music marketing, but industry consultant Mark Mulligan says Crowdmix was likely always doomed to failure and looks at why. ________________________________________ By Mark Mulligan of MiDIA Crowdmix was one…
Radio Airplay: Still Worth It? [Brian Hazard]
Here musician Brian Hazard walks us through his experience using Jango/Radio Airplay to promote his music, allowing us to see how effective this sort of paid promotion is, and whether it’s actually worth the time and money invested. _________________________ Guest Post by Brian Hazard on Passive Promotion Jango is a…
Best 6 Networks For Social Media Event Marketing
An artist developing their online presence is significantly better off building a strong following on a few specific social networks, rather than be spread thin with a lackluster presence on all of them. Here we look at how artists can determine which platform is the right fit for them to…
Musicpreneur: Making Money in Music – #MusicBizBooks
#MusicBizBooks is a new blog series from Cyber PR’s founder Ariel Hyatt, curating and reviewing some of the best books about the music industry.
Bandzoogle Adds Premium Email Services
Email marketing is more important than ever. After all, social networks fall in and out of favor, (remember MySpace?) and Facebook is constantly changing its algorithm. ______________________________________ In response to the increasing importance of email marketing to musicians, music web site and marketing platform Bandzoogle has added an affordable premium…
Complete Guide To Email Marketing For Musicians
Although social media tends to get most of the focus when it comes to artist’s online marketing, email remains one of the most effective ways for artists to market themselves to their fans. Here we look at a comprehensive guide to email marketing, from choosing a platform, to analyzing data….
3 Things YouTube Savvy Musicians Should Add To Their Videos
While it may receive its share of criticism from the music community, it cannot be denied that YouTube remains a powerful tool for artists, particular when used correctly. Here we look at three important and beneficial features musicians can add to their videos before posting them. _________________________________ Guest Post by…