As summer’s rapid march continues on, artist’s must not only start planning for the fall and winter gigging season, but also take care of unfinished summer business. Here we look at 6 different things every should do before summer’s inevitable end. _______________________ Guest Post by Jesse Sterling Harrison on the…
Tag archives: Marketing
FREE WEBINAR TUES. – Pop, Country, Dance, Hip-Hop Fans Examined
Learn topline results from the new study "Music Genres: How Different Fans Consume Music” tomorrow, August 2, from 2-3 PM EST. LOOP (Lots of Online People), the power behind the new Music Biz Consumer Insights, will present data to support: Hip-Hop and Dance fans exhibit the most next generation digital…
How To Get YouTube To Help Promote Your Videos
This how-to piece from Quaterlab advises DIY artists on how they can get YouTube to promote their videos. Here they explain the popular video sharing platform’s layout and the best strategies to employ in order to get your video featured. ____________________________________ Guest Post from Quaterlab One of the most effective…
3 Things You Should Know About The Average Facebook User
Facebook’s latest algorithm shift has placed greater emphasis on users friends and family rather than other pages and organizations. This article helps artists understand the average Facebook users habits such that they can be better marketed to. ____________________________________ Guest post by Ashley Carlisle of Hootsuite With the latest Facebook algorithm…
How live streaming is transforming the music industry… and why that might scare you
Live video is exploding. Facebook Live, Snapchat, Pericope, and for a growing number of musicians, YouNow. But rising consumer demand for unscripted, real-time performances requires an entirely new skill set for up-and-coming musicians. By Dave Marcello, Head of Growth at Audiokite Research – Audiokite helps musicians, labels, and media companies…
Facebook Branded Content Now Enabled For All Verified Pages
An option which was formerly only available to media companies and major celebrities, Facebook has recently made branded content (aka any content which directly mentions or features a third party product/brand) available to all verified pages, which could be good news for artists. ___________________________ Guest Post by Emma Hawkins of…
How I Sold $66,000 In Tickets in Less Than 2 Hours with 1 Text
Here we explore an alternative method of advertising tickets to fans. Rather than using email or social media, this piece looks at how one band was able to use a mass of fan phone numbers in order to sell tickets via text, with incredible success. ________________________________ Guest Post by Nathan…
Maximize Your Email Music Marketing Success
Despite all the many channels through which artists can promote their music through ads, email remains the most effective tool. In this article, we look at how to craft emails that will avoid the spam filter and actually be opened by their recipients. _____________________________ Guest post by Mark Walker of…
‘Pokémon GO’ Craze Hits Pandora
It seems nowhere is safe from the Pokémon GO craze sweeping the nation, with even the popular streaming service Pandora noticing an appreciable leap in searches for music relating the popular game. _________________________ Guest Post by Liv Buli on Next Big Sound LONDON, ENGLAND — JULY 15: A player’s phone is decorated…
Father John Misty Tell Fans He Declined $250,000 To Do Chipolte Ad, Restaurant Chain Responds With Special Themed Menu
During his intro to “Bored in the USA”, J. Tillman aka Father John Misty told the crowd that he had been offered a quarter of a million dollars to cover Backstreet Boys’ “I Want It That Way” for an ad for restaurant chain Chipotle. _____________________________________________ At this weekend’s Newport Folk…