Thanks to social media, buying advertising to promote music is no longer just for deep pocketed major labels. But where is the best place to spend limited funds? That’s a question we’re working to answer in a series of posts produced with the help of entertainment advertising experts Dash Two….
Tag archives: Marketing
How To Sneakily Promote Your Music Without Actually Talking About It
While the idea of self-promotion without talking up one’s self may seem backwards or impossible the reality is that, as an artist, more subtle forms of marketing and promotion can often be the most effective. _________________________________ Guest Post by Dave Kusek on the Sonicbids Blog I know it sounds completely…
Using Radio, Music Blogs To Promote Your Tour
For touring musicians, the best time to begin promotion is before they hit the road, but there’re still plenty of ways to attract media attention even if you’ve already begun. Here we look at several different ways of getting the music industry press interested in your show. ___________________________ Guest Post…
TARGETING: Your Daily Key To Growing Your Fanbase, Contacts
Growing a fanbase on social media is a difficult task, and requires a carefully plotted out strategy in order to be successful. Here we look at how targeting other musicians and fans who are likely to enjoy your music can help with marketing and growing your contacts. __________________________ Guest Post…
Are Fans Mad Enough At Frank Ocean That They Won’t Listen To His New Album?
With more than four years having gone by since the sensation of channel ORANGE, Frank Ocean has been teasing a new album for quite some time without releasing it, and fans are getting impatient. Regardless, the tactic seems to be working well for Ocean. ________________________________ Guest Post by Liv Buli…
An Artist’s Guide To Crowdfunding
While it’s nice to think that music is all about artistry and hardwork, money also plays a huge part in finding success as a DIY musician. Here we look go through the best platforms available to artists to fund their music, and how to use said platforms effectively. _________________________________ Guest…
Spotify Adds Personalized Weekly New Music ‘Release Radar’ Playlists, And It’s Great News For Artists, Labels
If you like their popular Discover Weekly playlists, but also want to stay abreast of new releases by your favorite artists and some you’re likely to want to hear, than Spotify’s new weekly "Release Radar" playlist is for you. _________________________________________ Spotify has launched a new data driven weekly personalized playlist,…
6 Social Media Lessons We Can Learn From Music Festivals
When promoting an upcoming show or event on social media, it can be helpful to take a look at the tactics employed by massively successful festivals like Coachella and Tomorrowland. _____________________________ Guest Post by Dan McCarthy If you’re promoting an upcoming event, consider modeling your marketing efforts after some of…
Making Live Video Part Of Your Music Promotion
Far from being just another flash in the pan music tech fad, it seems live video, be it Periscope or Facebook is not only here to stay, but has also become a key part of an artist’s self-promotion arsenal in today’s music industry. _______________________________ Guest Post by Leticia Trandafir on…
New Facebook Video Features: Suggested/Dedicated Video, Saved Bookmarks
Facebook recently announced that it plans to roll out several upgrades to their video platform including suggested videos, saved videos, and shareable lists, which could have far reaching implications for both video creators and consumers. _______________________ Guest Post from Quarterlab This week Facebook announced several updates to their video platform…