Getting fans to sign up for your email list requires more than simply dropping a signup form on your website. Although it’s certainly a critical step, there’s much more artists can do when it comes to raising their signup conversion rate. _______________________ Guest Post from Team FanBridge So you’ve finally…
Tag archives: Marketing
17 Ways To Promote Your Music Online
Given the multitude of available channels, it’s unrealistic to expect to be able to promote your music on all of them. A more effective strategy is to focus on those platforms most likely to offer success. Here we look at determining which channels those might be, and utilizing them accordingly….
A Concise Guide To Branding For Musicians
Successfully marketing your band online can be a challenging task to say the least, particular given how much digital noise one must cut through. Branding can be one effective way to set you apart from your industry peers and better connect with fans. _______________________________ Guest Post by Jessica Hackett on…
How To Build A Content Marketing Strategy As An Artist, Band, Or DJ
In addition to actually having content, it’s important for artists to develop an effective content marketing strategy, as it helps them to build relationships both with their fans, and with others operating within the music industry. _______________________________ In this article lifted from MusicThinkTank, Marcella Smeele looks at how performers in…
Pandora Takeover Gives The Gucci Bump
In a recent ‘takeover,’ designed to spark listener interest, Gucci Mane took over the popular Atlanta hip-hop station The ATL, resulting in an appreciable bump in the artist’s popularity. _____________________________ Guest Post by Glenn Peoples of Pandora The key takeaway: Gucci Mane’s “takeover” campaign at Pandora’s The ATL station led…
YouTube Optimization For Musicians
You spent the time, energy, and money creating a music video. Now what? The team at CyberPR has come answers. Posting your video to YouTube won’t accrue the views you want unless you have a bit of strategy. Here are 8 ways to maximize your video’s potential on YouTube. ____________________________________…
Know You Suppliers, Research Your Team
Have you been curious about how to get a supplier to work with you who will be reliable and produce what you actually want and need? Here an industry offers some experiential advice choosing the right supplier. _____________________________ In this latest selection from MusicThinkTank, Leena Sowambur sheds some light, as…
5 Marketing Truths Most Musicians Have Ignored For Too Long
Most artists would rather focus on their creative output than getting bogged down with the business side of things. That said, marketing is an inherent part of being a successful artist, so we’re offering five marketing truths musicians can apply when "selling" their act. ____________________________ Guest Post by Dave Ruch…
Instagram Stories For Songwriters
By taking a leaf out of Snapchat’s book and adding ‘stories’ to its platform, Instagram has created a new avenue through which artists can reach their fans, allowing songwriters to build a more personal connection with their listeners. _____________________________________ Guest Post from Trill Trax Instagram has taken the next step…
New Hashtags Dos And Don’ts
Promotion via social media is a complex and ever-changing beast, with little consistency. Here we look at several dos and don’ts when it comes to marketing using hashtags, such as where and when they should be employed for maximum effectiveness. __________________________________________ Guest Post by Bobby Owsinski on Music 3.0 Social…