Although general social media overcrowding and the monetization of Facebook engagement means that organic reach on the site is effectively no more, artists need not despair. In this article we look at how to overcome organic reach’s demise, and look at why Facebook is still an effective marketing tool. _____________________________…
Tag archives: Marketing
How To Promote Your Music On Reddit
Reddit is a huge forum with different subreddits – which are like sub-forums for you to hop in and talk to people. They’re their own communities. Before I give you a method for promoting your music on Reddit, I want to tell you that: This guide is tailored towards hip-hop…
3 Things Fans Will Eagerly Give You Money For
While most artists have superfans who are eager to support them, these fans aren’t always provided with enough opportunities to do so. Here we look at three different areas where fans are eager to shell out cash in exchange for special access to artists and their merchandise. ____________________________ Guest Post…
Apple Music, ITunes Head Of Digital Marketing Moves To AEG Live
Brooke Kain, who had joined Apple Music from Beats when Apple acquired the music service, has exited to take the newly created position of Chief Digital Officer at concert promoter AEG Live. Kain was recently featured in Billboard’s 2016 Digital Power Players List A long standing member of Beats/Apple exec…
Local SEO: How to Get Your Event Ranking
As we delve deeper into the complex but crucial world of search engine optimization, we look at what can be done ‘off-page’ to help and ensure your local event climbs the ranks of regional searches. __________________________________ Guest Post by Brendan Baker on Eventbrite When it comes to search engine optimization…
A Pandora Listener, Facebook Like And Twitter Follower All Walk Into A Bar – The Impact Of Pandora Artist Stations
Although some may be quick to dismiss Pandora as simply another streaming platform, some recent numbers show that many of Pandora’s top artists have more station followers and better, more economical fan reach than many social media outlets. ________________________ Guest Post by Glenn Peoples on Medium Key takeaways: · A…
Rads: Simple, Affordable Geo-targeted Concert Tour Advertising
Digital advertising, particularly on Facebook, has made effective paid marketing affordable for a more musicians, but it can be a confusing. Rads, a new service from the team behind Bandposters, aims to simplify and improve the process. ___________________________________ "Digital advertising, without the hassle of confusing ad platforms. No more tinkering….
Easy SEO For Musicians
Getting found online and being discoverable by fans is a key part of growing one’s fanbase. Here we seek to address how search engine optimization can help an artist achieve greater success. ____________________________________ This fresh new piece from MusicThinkTank, weighs in on the complex, but necessary world of search engine…
WED. BRIEFING: Apple’s Big Day – What To Expect, How To Watch • Labels vs Headphones • Pandora • Shep Gordon • More
Wednesday 9.7.16 Music Business News From Around The Web Apple’s Big Day: Will headphones disappear? Will we get a real look at the new Apple Music? Updated continuously under our More News tab
Guess Clothing Launches Music Div. With Universal Republic Records
Clothing maker Guess has partnered with Universal’s Republic Records. It’s part of a trend that’s seen the relationship between fashion and music get ever closer as both sides seek new ways to connect with fans. ____________________________________ Guess, the clothing manufacturer best known for their denim is teaming up with Universals…