Here we delve further into the world of search engine optimization, explaining why SERPS (search engine result pages) are so important to artists, and how they can set them up to work to their advantage when potential fans are trying to discover more about them. ________________________________ In this latest post…
Tag archives: Marketing
How To Get Music Writers To Actually Open Your Emails
While the rise of DIY culture has in many ways made it easier for artists to exercise their musical creative side, it has also precipitated a barrage of press solicitations from said DIY artists to online music writers. Here we look at some ways to capture these writer’s attention and…
Daft Punk Teases New Tour With Mystery Website
It’s not enough just to announce a tour or new release. To get above the noise you need a hook. EDM duo Daft Punk is using a mystery website to tease what appears to be an upcoming tour. ______________________________________ Electronic music duo Daft Punk have launched a mysterious new website…
Two Words That Will Boost Your Digital Strategy
For a band or musician working to develop an effective digital strategy, building a concise brand narrative and consistently driving the conversation forward with continuous questioning is key. _____________________________ Guest Post by Bas Grasmayer on Music X Tech X Future REPEATING THE SAME QUESTION OVER AND OVER TO CUT THROUGH…
Why Engaging Fans Via Facebook Messenger Now Is Like Being The First Musician On YouTube
While social media has become a crowded space where getting fan attention can be difficult, messaging apps remain an excellent tool through which artists can reach their fans directly, and are a form of communication which is continuing to gain popularity. _______________________ Guest post from FanHub Social Media is overcrowded…
TuneCore Acquires JustGo, Relaunches It As A Free Social Media Management Tool
TuneCore has acquired UK based social media management and analytics tool JustGo and re-launched if a TuneCore Social. The acquisition expands the D.I.Y. digital music distributor’s artist services offering. ________________________________ TuneCore has acquired social media management and analytics tool JustGo. The d.i.y. digital music distributor has already shut down JustGo…
Musicians And Social Media: Is Communication More Important Than Talent?
While ability and a marketable product are unquestionably important when it comes to making a career out of one’s music, the crowding of the industry on social media has rendered effective networking and communication skills more important than ever. _______________________________ Guest Post by Sunny Stuart Winter In the modern day…
Promote Your Music To Bloggers: A How To Guide
While it may seem as though blogs had their heyday back in the mid-aughts, they remain an important area of promotion for artists, and being able to convince the authors of said blogs to promote your work remains a valuable skill _________________________ In this fresh article from the front page…
A$AP Rocky Named Creative Director Of MTV Labs
MTV and Viacom Velocity, its in-house creative agency, today named A$AP Rocky as Creative Director for MTV LABS, a creative incubator developed in partnership with rapper. Rocky and his own creative company AWGE will now have access to cross-platform production capabilities to develop branded content. To celebrate the partnership, A$AP…
The Truth Behind SoundCloud Reposts And Paid Promotion
This piece takes an in-depth look into the world of paid promotion and reposting on SoundCloud, including an examination of just how much a repost is worth, whether we’re in a reposting bubble and how to better gauge if a repost will actually help to boost exposure. ______________________ Guest post…