Posters are an important part of promoting an upcoming show, and the content and style of said posters go a long way towards impacting their effectiveness as a promotional tool. Here we look at twelve helpful tips to ensure you’re getting the most out of your design. ________________________ Guest Post…
Tag archives: Marketing
Getting More Fans On YouTube: A Musician’s Guide
A key piece of music promotion for a quite a while, video has long given fans a way to connect more deeply with music, so it stands to reason that YouTube would rise to become one of the most useful platforms from which artists can connect with fans. Here we…
Can You Name All The Musicians And Celebrities In This New Apple Beats Headphones Ad?
Apple debuted a new celebrity-filled video ad for Beats wireless headphones via Twitter on Monday. Set to Disney ‘s Pinocchio song "I’ve Got No Strings" it features a plethora of musicians and other celebrities. Can you name them all? WATCH: The new ad features BeatsX, Solo3 Wireless and Powerbeats3 Wireless…
Common Mistakes To Avoid When Building An Electronic Press Kit
An electronic press kit, or EPK, is best way for artists to give their business contacts all the information they need about said artist, this means it’s an important thing to not screw up. Here we look at several all too common mistakes artists must work to avoid. _________________________ Guest…
Pandora Launches Advanced Marketing Platform Open To All Artists
Pandora has launched a major upgrade to its free AMP artist marketing platform. In addition to enhanced analytics, it enables all artists to communicate directly with fans, market music and tours, and track their progress. ____________________________________________ Pandora today launched a next-gen upgrade to its free direct to fan marketing platform…
5 Ways To Snapchat (In A Snap)
In the wake of new and exciting announcements from Snapchat, (soon to be Snap Inc) we’re looking at some of the favorite and most effective ways for artists to use Snapchat for promoting their music and tapping the interest of fans. ______________________________ Guest Post by Ryan Whitman on The Orchard’s…
The Unsung Heros Behind Songwriting’s Renaissance In The Digital Age [Thomas Scherer, EVP BMG]
When it comes to making a song a success, one of the key players, the song plugger, is often forgotten, and although the role has certainly changed dramatically over the years as music has transitioned to a digital format, the role remains important. __________________________ In this new post on MusicThinkTank,…
How To Tap Into The College Music Market
Many high-profile artists got their initial start while they were in college, and able to draw on the ready made fanbase provided by a university population. Here we look at how DIY artists can tap into this market and cultivate their own success. _______________________ Guest Post from IndieU on the…
Everything A Musician Must Know About Digital Distribution
With brick and mortar music stores no longer being the only (or even best) way for artists to get their music into the hands of fans, the distribution process has changed significantly. Here we offer a concise guide on how artists can make digital distribution work for them. _____________________________ Guest…
3 Scientific Tips For Making More Money From Your Fans
While anecdotal evidence and the advice of others can be somewhat helpful when it comes to making more money from your music, not every experience is universal, and such advice isn’t always helpful. Here we look at three tips with science to back them up on how you can get…