This how-to article takes a somewhat different approach to marketing advice, offering artists who might be less than thrilled at the prospect of spending additional time online advice on how do the bare minimum to effectively promote their band on social media. ________________________________ Guest Post by Sierra Haager on DIY…
Tag archives: Marketing
Avoid Facebook Fan Wrath: Follow These 4 Rules
Any band or artist with a Facebook presence doubtless wants to keep their fanbase engaged and ever-growing, but attempts to do so can often backfire. Here we look at four things artists should avoid doing on Facebook if they hope to maintain fan interest. _____________________________ Guest post by Bobby Owsinski…
7 Holiday Music Promotion Tips To Engage Your Fanbase
It is that time of year again…. The HOLIDAZE! For artists, there is no better time to work on building engagement within your fan base and it’s a great time to also stimulate sales. Our friends at CyberPR offer 7 tactics that you can use to first activate your fan…
Spotify Discover Weekly Has Helped Fans Unearth 300 Billion Tracks
Included with Spotify’s annual lists of artists, albums, tracks and trends that topped the service in 2016, was a note that the music streamer’s Discover Weekly playlists had been streamed more than 9 billion times as of the end of November. _____________________________________ Discover Weekly playlists have been streamed more than…
How to Promote Your Band Online To Music Venues and Festivals
For independent artists looking to promote their music online to venues and festivals, the sheer variety of choices can often make it challenging for artists to know how to best channel their online presence for positive results. Here we examine how determine which yes the most success. ____________________________ Guest post…
Analytics In An Artist’s World [Bruno Guez]
Revelator CEO Bruno Guez explores how the latest evolution of data driven niche marketing by companies such as Netflix could be applied in different ways to the music industry, particularly as music streaming occupies an increasingly large segment of the market. ___________________________ Guest post by Bruno Guez, Founder and CEO…
Comparing Artists To Start-Ups Lazy, Unhealthy, Beside The Point.
[UPDATED] As music and technology become increasingly closely intertwined, there is often a compulsion to compare bands and artists to startups, a comparison which Emily Gonneau considers to be limited in its accuracy and benefit. ________________________ Guest post by Emily Gonneau on Medium This is a follow up post from…
Record Labels Shift From Promoters To Storytellers As Power Fades
In this piece, David Emery remarks on record labels’ directional shift towards promoting and selling artists "stories" as their power and influence in the music industry begins to fade. ____________________________ Guest post by David Emery, VP Global Marketing Strategy for Kobalt Label Services I was talking recently with someone I…
Music Success: Defining Your Personal Strategy In 4 Steps [Bas Grasmayer]
For artists, the journey to success can be a lengthy and complex one. In this piece Bas Grasmayer outlines how a musician can develop a personal strategy for success in the music industry in four steps. _________________________________ Guest Post by Bas Grasmayer on Medium Last weekend I joined a panel…
Facebook Discovers More Broken Metrics
In a follow up to their realization that they had accidentally been inflating a key video metric, Facebook recently revealed that were several additional audience metrics which have been being miscalculated, although the fixing of said metrics will likely be a huge benefit the metrics and marketing industry. _____________________________ Guest…