As mainstream music publications become increasingly less important for artists’ visibility, music blogs have become the new driving force behind connect a new artist with potential fans. Here we examine some of the ways in which you can get these bloggers interested in your music. _____________________ Guest post by Bobby…
Tag archives: Marketing
Tagging, Structuring Your Music Or Band Site To Optimize For SEO
For many artists the term ‘schema’ can seem intimidating and complex. Essentially, it is a ways of tagging and structuring information, making it important for artists’ search engine optimization. ____________________________ In this recent post from MusicThinkTank, Wes Walls breaks down why schema is important to use as a musician and…
Twitter Adds Live Video Broadcasts
Twitter has just announced that all users can create and Tweet live video from the Twitter app "powered by Periscope". The specifics of the move calls into question the future of Twitter’s Periscope app. ___________________________ Much like Facebook and Instagram, Twitter has added the ability to broadcast live video. To…
How To Rekindle Fan Interest With Retargeted Advertising
Losing potential customers as a result of distraction is an all-too-common occurrence in the world of event organizing, so it can be good to put a system of retargeted advertising in place to remind potential event-goers of what they could be missing. _________________________ Guest post by Ronnie Higgins on Eventbrite…
How To Use Video E-Cards For Holiday Music Marketing
If you’re short on ideas for how to connect with fans and share content this holiday season, a well placed e-card can be just the thing to engage fans and add some levity to an otherwise stressful season. __________________________ Guest Post by Team FanBridge on the FanBridge Blog The Holiday…
Remember Myspace? It Taught Indie Artists The Power Of Engagement
In this piece Rich Nardo weighs in on the legacy left behind by the once omnipresent Myspace, and the legacy it has left behind, as well as lessons current artists can learn from indie Myspace bands of the early aughts. ______________________ Guest post by Rich Nardo on Tunecore [Editors Note:…
What To Expect When You Hire A Music Publicist
While many artists may believe that hiring a music publicist will solve all their problems, this is sadly far from the truth. Here we look at a few things artists ought to keep in mind when considering bringing a publicist on board. ___________________________ It’s a common misconception in the music…
Master Social Media For Events In 9 Simple Steps
With such a high percentage of ticket sales coming in as a result of social media promotion, being able to market an event on social media effectively is critical to making it a well attended success. _________________________ Guest Post from Eventbrite Nearly 25% of traffic to ticketing and registration pages…
How Musicians Can Benefit From SEO
If you have any hope of being found via a Google search, Search Engine Optimization is key. That said, SEO works differently for bands and artists than it does for other organizations like businesses and bloggers. Here we look at how. ________________________ Guest Post by Eric Brantner If you want…
Why DJs Are Doing Documentaries Now
The life of a DJ can certainly seem glamorous, with a lot of time spent out in clubs, listening to great artists, and meeting fun and interesting people, but as with any creative industry, being a DJ also requires a certain amount of self-promotion and marketing. _______________________ Guest post by…