Grammy nominated recording artist Lil Yachty has signed a brand sponsorship deal that will see him cast as the Creative Designer for fashion brand Nautica. In his new role, Lil Yachty will work with Nautica to design a capsule collection as well as be featured in digital and social media…
Tag archives: Marketing
How To Release An Album – The Definitive Checklist
For almost any musician, releasing new music is essential to maintaining a career in music, but doing so correctly is important to said release being a success, and neglecting key administrative steps diminish the potential success of any release. ________________________ This is a guest post from Nick Rubright, the founder…
Your Marketing Resolutions For 2017: COLLECT
Here the FanBridge Team offers some advice on how to start off 2017 right by improving your mailing list by collecting more email subscribers and increasing the number of active fans regularly receiving your emails. _____________________________ Guest Post by Team FanBridge It’s a new year! Which certainly means one thing:…
Ed Sheeran + Snapchat = 21st Century Radio
While traditional distribution techniques are no longer as effective as they once were, innovative artists like Ed Sheeran have taken to using services like Snapchat to distribute and promote their music to the masses. ___________________________ Guest post by David J. Deal of Superhype The phrase “music distribution” sounds boring. And…
Artist vs. Songs: Building An Identity In The Streaming Era
As 2016 drew to a close, much of the industry animosity targeted at streaming seems to have been replaced with a largely favorable outlook. Here Nick Susi examines the state streaming today and what its long-term impact might be. ___________________________ Guest Post by Nick Susi, creative strategist in music &…
4 Free Small Business Marketing Tools
Here’s a list of four marketing tools that add real value — but don’t cost a thing!
A Label, A Magazine And Band On The Value Of Email Marketing
Email marketing is often touted as one of the most effective ways of targeting consumers in the digital age, but how effective is it really? Here representatives of label, music magazine, and band weigh in on the value of email marketing in the music industry ______________________________ Guest post by Robert…
4 Things I Would’ve Done Differently In My Successful Music Crowdfunding Campaign
Here Chris Robley describes four things that he would’ve done differently in the wake a crowdfunding campaign campaign which, although successful, could have been improved upon for an even better experience. _____________________ Guest post by Chris Robley of CD Baby’s DIY Musician Early in 2016 I released my first new…
Track Your Direct-to-Fan Music and Merch Sales with Flyt’s Free Url Shortener
Flyt, a new tool for artists and labels looking for help navigating a direct-to-fan sales landscape, flyt acts a url shortener and sales tracker for artists using services like Shopify and Magento. __________________________________ Guest post by Clyde Smith If you’re a musician or label seeking new tools to navigate a…
Ariel Hyatt On Music PR And Crowdfunding [INTERVIEW]
In this edition of In the Hot Seat with Larry LeBlanc, he speaks with Ariel Hyatt, the founder and owner of Cyber PR, a boutique public relations firm working to help artists and business entrepreneurs with their social media and content strategies. ____________________________________ Guest post by Larry LeBlanc from Celebrity…