Here Maggie Vail shares with readers a version of her talk on the importance of understanding business models and determining how and where to grow an online business and community, particular with relation to the music industry. _________________________ Guest Post by Maggie Vail on CASH Music The following is a…
Tag archives: Marketing
Is Artist Sponsorship Today’s Music Payola?
Originally an illicit under-the-table business, payola has since evolved into the somewhat more legal and above board practice of corporate artist sponsorship, although it still drastically impacts an artist’s ability to make it or break it. ____________________________ Guest Post by Bobby Owsinski on Music 3.0 Payola has always been part…
How To Use Soundcloud To Drive iTunes Sales
With ubiquity of streaming, 2017 can seem like a tough year in which to expect to sell any of your music. This hardly means it’s impossible however. Here we look at a five step strategy for marking your music on Soundcloud to boost sales on iTunes. _______________________ Guest Post by…
7 Ways to Position Your Marketing Agency for Growth
Growth does not happen accidentally — it comes as a result of hard work and smart positioning.
Music Streaming’s New Playlist Economy
With the advent of streaming, playlists have risen to become many consumer’s default interface for listening to music, something which has some serious implications both for the music business and music itself. _________________________ Guest Post by Bas Grasmayer on Synchblog Playlists have become the default for listening to both new…
Music Streaming’s New Playlist Economy
With the advent of streaming, playlists have risen to become many consumer’s default interface for listening to music, something which has some serious implications both for the music business and music itself. _________________________ Guest Post by Bas Grasmayer on Synchblog Playlists have become the default for listening to both new…
4 Cloud Tools to Kickstart Your Marketing Team’s Productivity
It’s critical for marketing teams to be equipped with the tools required to ensure maximum productivity and transparency.
Why So Many Music Startups Fail And What We Can Do About It
Why do so many music startups fail, and can we do anything to prevent it? Here we look at some alarming evidence demonstrating the incredibly high rate of failure in the music startup world, and if the end of innovation is nigh. _______________________ Digital Deficiency: Why Music Startups Are Failing…
Pinterest Is Becoming A Go To Social Network For Music Fans
Pinterest, the go to social network for 150 million fashionistas, foodies who like to snap photos and home decorators is fast becoming a destination for music fans. Why? How? The ability to "pin" videos. To pin a video on Pinterest, users just click the Pin It button on sites like…
The Most Important Marketing Metric You’re Not Measuring
Our digital marketing expert Ryan Bonnici tells us to stop measuring your marketing performance by channel, and instead by content type.