Curated playlists are how many fans listen to and discover music; and a great way for independent artists to market their music. But which Apple Music playlists deliver the most new fans? _________________________ Want to know which Apple Music playlists help gain the most fans for new music? Follower counts…
Tag archives: Marketing
Why DIY Is The Best Way [Broken Raven’s Kevin Clark]
Here Kevin Clark of the Scotland-based rock band The Broken Ravens explains how the application of a DIY ethic, coupled with massive amounts of hard work has allowed the band to grow their success overseas in the US. __________________________ Guest Post by Kevin Clark on IQ Things changed for The…
The Musicians Guide To SoundCloud: Part One
Ah, the internet. When it’s not busy being a mass dumping ground for political commentary, selfies and Kermit memes, it can be an independent artists best friend and most powerful ally. While mainstream social networks allow you to shape your voice and personal brand, music streaming networks are where the…
Why You Need A Social Media And Content Strategy
Having a social media and content strategy extends far beyond simply having someone who posts content. Here we look at how to actually develop an effective and executable content strategy. ____________________________ Guest post by music marketing strategist Michael Brandvold When discussing a social media and content strategy I can’t begin…
115 Social Media Facts You Need To Know [INFOGRAPHIC]
Facebook, Twitter, Instagram, Snapchat…. In less than a decade social media has become and essential tool for musicians and music marketers. But the social media landscape can also be quite confusing. This infographic offers some stats and insights to help you sort it out. Presented by Skilled.co Related articles Free…
Storytelling In Music
In this Lucy Blair Pettersson looks at the art of storytelling in music, why it’s important, and how artists can better work to make the story told in their music connect with an audience. ____________________________ Guest post by Lucy Blair Pettersson Are you sitting comfortably? Then I’ll begin. Once upon…
How Changing In-Store Music Can Change The Way Shoppers Think
For almost every consumer, music is an integral part of the retail shopping experience, but many stores rely on radio to cultivate their in-store atmosphere, when there may be a better way to entice shoppers with music. __________________________ Guest Post by Phillip Adcock Music is present in almost every shopping…
YouTube Launches New Chat Feature
Following months of testing, it appears YouTube is finally dipping chat feature toe in the water. Canada is thus far the only country lucky enough to have access to the new feature for now, but other countries will soon follow. __________________________ Guest post by Karol Severin of Midia After months…
How to Target the Right Audience in 5 Simple Steps
Instead of trying to succeed by marketing to everyone, define your target audience.
How To Sell Music Online – The Complete Guide
[UPDATED] For any artist prepping to release new music, how they’re going to distribute it to the masses should be a top priority. Getting the music online is easy enough, but it’s important to also have a plan for when and where it goes up. ________________________ In the recent post…