It’s just not the right climate for this type of stunt tactic anymore. So how do you get creative while still staying truthful?
Tag archives: Marketing
How to Keep Customers and Make More Sales
Author Jill Schiefelbein chats with Noah Fleming about how customer loyalty impacts business performance.
Can You ‘Feel’ It? How to Use Emotional Decision-Making in Marketing
Marketing strategies that don’t make us feel anything are boring and forgettable — two things that you never want your brand to be.
On Getting Sync Placements: An Interview With North Star Media’s John Sepetys
[UPDATED] In this interview Senior Vice President of A&R at North Star Media John Sepetys offers artist advice on how to approach music supervisors, and what they are looking for in music to sync to television and advertising in the current climate. _________________________ Guest post by Rick Goetz of MusicConsultant…
With Music Marketing, Data Is Power
Although the digital age has been harmful to the music industry in a lot of ways, it has also opened the door to some valuable data-driven marketing practices, several of which Raffi Keuhnelian outlines here. ________________________ Guest Post by Raffi Keuhnelian on Forbes Not that long ago, music marketing relied…
Guide To Independent Radio Promotion: Why It Still Matters
The term radio has transcended the idea of terrestrial broadcast, and is now representative of connection through curation. That said, it remains an invaluable marketing tool, perhaps more now than ever before. ___________________ Guest Post by D. Grant Smith on Soundfly’s Flypaper What we mean when we talk about “radio”…
5 Steps For Sending The Perfect Demo Submission
If you’ve been writing and recording music for awhile, chances are you’re ready to submit a demo in hopes of getting your music heard, and maybe even signed. Here we look at five steps in crafting the perfect demo submission. ______________________________ Guest Post from Write Rhythm How do you submit…
How to Build Your Marketing Dream Team
The role of ‘the marketer’ is rapidly evolving. So, how does this modern marketing team differ from the traditional one?
11 Killer Content Ideas For Musicians To Get More Fans On Social Media
As a musician, social media marketing plays a key role in getting more fans, but it’s critical that the type of content which one posts attracts fans, and more importantly the sort of fans you want to attract. _______________________ In this latest post to MusicThinkTank, Lisa Occhina shares eleven ideas…
The Musicians Guide To SoundCloud: Part 2 [CyberPR}
We’re back with part two of our “Musicians Guide to SoundCloud!” Today we’ll be tackling the issue of what you need to look for when submitting to playlists or accounts to be reposted on. If you have not read Part 1 (it’s good!) take a peep. While there are countless…