In this piece by W. Tyler Allen of PitchZen, he provides a comprehensive set of suggests on how to simplify the process of pitching your music, and how you can streamline it to get to the meat of your message. _____________________ Guest Post by W. Tyler Allen on pitchzen.co When…
Tag archives: Marketing
YouTube Stats That Will Blow You Mind
YouTube is currently the streaming service that the music industry loves to hate. But for almost everyone, it is also unthinkable to go without the video behemoth as a marketing channel. After all, YouTube now has over a billion users – almost one-third of all people on the internet. More…
10 Graphic Design Trends To Make Your Next Music Project Pop
I often advise my students at Berklee Online and the musicians that we work with at Skyline Artists that it is smart resource allocation to spend a little bit extra on design. Not only does it brand your project as something special, it can be reused and monetized in so…
7 Best Practices For Building A Music Community On Instagram
When it comes to developing your presence on social media, instagram has become one of the best for marketing your music, if you have an audience there. Here we go over some of the best practices for developing and growing an Instagram community. ________________________ Guest post by Bobby Owsinski of…
5 Ways Social Media Has Transformed Tourism Marketing
How hashtags changed an industry.
Music Supported Advertising: The Weeknd’s H&M Spring Icon Collection
The Weeknd has partnered with H&M to design a clothing line based his personal style. The 25 piece “Spring Icons” collection was teased this week with a new commercial: "I don’t believe in icons. Or at least, I don’t look for them. I know that they’re out there, but they…
8 Reasons Facebook Will Beat All Other Digital Marketing Channels This Year
Why entrepreneurs should select Facebook as your primary digital marketing channel.
Music Audience Exchange (MAX) Closes $6 Million Funding
Others have worked to bring developing musicians and brands together, but MAX has been able to scale the concept. Behind the startup, which just announced $6 million in new funding, are co-founders Nathan Hanks and a music industry veteran and big thinker familiar to regular Hypebot readers, George Howard. _________________________________…
Content Marketing Tips: How to Use Live Video to Build Your Brand
Everyone’s going crazy over live video, and for good reason.
Recorded Music Revenues Up $1.1 Billion In 2016
While A2IM CEO Richard James Burgess rightly pointed out that independent labels are undervalued in many studies, it is undeniable that 2016 was a year of strong growth for the entire music industry. Driven largely by streaming revenue, recorded music saw a $1.1 billion bump last past year. ____________________________ Guest…