Facebook Live provides a unique opportunity for audiences to connect with musicians and bands behind the scenes and foster a real human connection between them. Here the social media team at Hootsuite share how the service can allow for a raw, authentic sort of marketing. ________________________________ Guest post by Dara…
Tag archives: Marketing
When Does Brand Extension Stretch Too Far? Jimmy Buffet To Open Margaritaville Retirement Community
Most musicians are long past worrying about selling out to be in an ad or endorse a product; and one of the king’s of brand extension has been Jimmy Buffet with his Margaritaville lifestyle brand. But do his new Margaritaville Retirement homes go too far; or is Buffet smart to…
Don’t Be Boring: 3 Tips to Trying New Marketing Techniques
If you want to maintain a connection with your customers, you have to constantly adapt along with them.
Marketing Best Practices for SMBs on a Budget
There are plenty of simple and effective marketing techniques that can help you promote your small business.
Who Will Launch A "Snapchat Stories" For Music? [DAVID EMERY]
Here David Emery looks at the launch of content hoster Medium’s new mobile friendly product Series, the Snapchat story of articles, the need for a similar app for music, and where it might emerge. _______________________ Guest post by David Emery of David Emery Online This week online publishing platform Medium…
How Influential Are You? Leverage Branding And Online Influencing For Creatives
While the inability to relay on income from sales has moved many artists and their representatives to seek income from sync placements, the sync market has become oversaturated and less profitable. One area where artists have an opportunity to see appreciable revenue growth, however, is in the branding and influencing…
Ed Sheeran’s Streaming Success Spreads To YouTube, "Divide" Passes 1 Billion Views Just Days After Release
Ed Sheeran appears to have cracked the streaming music marketing code. Alongside a record breaking debut on Spotify – including smashing first day, one day and other records – his new release "Divide" is finding the same massive success on YouTube. _______________________________________ Ed Sheeran’s new album “÷” [Divide] has topped…
How To Make A Snapchat Geofilter For Your Event
The massive scale of Snapchat’s popularity means that it has entered the spotlight as an important tool for event organizers to use for promotional purposes. Here we go everything you need to build and launch a geofilter for your next event. ________________________________ Guest post by Rachel Grate of Landr With…
Understanding Personalized Audio Ads On Pandora and How They’re A Game Changer For Music (And Other) Marketers
The music industry is fairly familiar with the music side of Pandora. But there’s another side of the streamer that also presents a powerful opportunity – the ad platform monetizes its free radio service and a new partnership that delivers personalized targeted audio ads. ________________________ By Glenn Peoples, Music Insights…
How To Get Publicity To Promote Your Music
While many artists may consider music publicity to be something that they need to bother with unless they hit the big time, but the reality is something quite different. Here we look at how to work the media to garner attention and build relationships within the industry. _____________________________ In this…