In a unique new funding strategy, the group The Red Paintings is sending clues to their fans via disposable cameras, sold through the band’s PledgeMusic store, and each containing a clue to unlock special content for fans. _________________________ Guest post from PledgeMusic In the early spring of 2016, Trash McSweeney…
Tag archives: Marketing
Why, How And When Artists Should Use Instagram Live
With social media platforms constantly updating and releasing new features it can be hard, particularly if you’re a busy independent artist, to keep up. Here we walk through the best practices to employ on Instagram Live in order to engage your fan base in the most effective way possible. __________________________…
Ludacris, DistroKid And Music Marketing’s Future
Here Philip Kaplan explains why Ludacris’s choice to have DistroKid, a service which places artists’ music into online stores & streaming services, release his upcoming album is such a big deal, not only for DistroKid, but for artists everywhere. _________________________ Guest post by Philip Kaplan of DistroKid from Medium Ludacris…
Leaders From Uber, eBay and More Share Tips on Success and Marketing
Entrepreneur Network Michelle Held shares advice from marketing experts from the Affiliate Summit event.
6 Times You Should Turn Down Work
Don’t run yourself ragged if a job doesn’t feel right.
2017 And The Future Of Email
Now that we’re a healthy ways into 2017, many digital marketers are curious about what the rest of year has in store for the future of email. In this article from Team Fanbridge, we dive into four different areas of email marketing and where they might be headed. ______________________________ Guest…
How to Make Free Music Make Money [Dave Kusek]
Today it seems like indie musicians have to constantly compete with free. But what if you don’t have to compete at all? Free music can be a great way to actually make MORE money in the long run – if you use it strategically. Learn how to make free music make money for you.
Why Are Simple Marketing Messages the Most Impactful?
Author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact.
Using Merchandise As A Fan Engagement Tool
Although artists of today have the ability to capitalize on the multiple income streams available in the digital age, doing so requires a larger skillset than ever before, including creating and marketing merchandise a subset of fans will spend money on. ____________________________ Guest post by Jack Farina of Teespring Wearing…
Drake’s "More Life" Is The New Normal In Streaming
Like Ed Sheeran days before, Drake has shattered multiple streaming records with the release of his 20 track "playlist" More Life. But with this release, Drake is also rewriting longstanding rules of how new music is released, marketed and consumed, says MIDiA’s Zach Fuller. ____________________________ A guest post by MIDiA’s…