Tag archives: Marketing

Why You Need To Be As Active On Spotify As You Are On Facebook

While most musicians now realize that maintaining an effective artist presence on Facebook requires daily maintenance, the may not know that the same is true of Spotify. Here we go over ten easy steps that can do wonders for the growth of your presence on Spotify. _____________________ Guest post by…

5-Step Guide To Getting Music Blog Coverage For Your Next Release

Most musicians want their music heard, and hiring a publicist can be a great way of getting the word out. Unfortunately, publicists are also expensive, and not always affordable on a DIY budget. Here we walk through a five-step guide on how to be your own PR agent. _______________________ Guest…

Snapchat’s User Base Is Getting Much Older

[UPDATED] Once used almost exclusively by teens, Snapchat’s audience is now getting much older. According to an analysis by ComScore charted by Statista, people aged 35 and older accounted for nearly 46% of Snapchat’s adult user base in the US at the end of last year, up from 24% the…

5 Steps To Success For Every Emerging Artist

[UPDATED] Starting out as an independent artist is a huge challenge, and positioning yourself for success requires careful planning. Here we look at five marketing and general business tactics that can help guide DIY artists in the right direction. ____________________________ Guest post by Brian Reitz of Max Previously MAX has…

Facebook Testing Option To Link Groups, Pages – How It Works

[UPDATED] In an experimental new move, Facebook is testing a new option for its users to link Groups and Pages together. Here we walk through how it works, and how you can combine your band’s Facebook Pages for a more cohesive online presentation. _____________________________ By music marketer Michael Brandvold of…

How To Be Your Own Music Publicist: Part 1 [Cyber PR]

Even in the age of music D.I.Y., publicity is one of the first tasks that many artists outsource. That may not be your best strategy, says Ariel Hyatt and her experienced team at Cyber PR. And even if they do get help, there’s a lot that every artist needs to…