In the digital age, having a slew of physical material on hand is no longer the necessity it once was, but having an electronic press kit has become essential, particularly when it comes to promoting, branding, and demonstrating your band’s accomplishments. _____________________ In this new post on MusicThinkTank, Joe Pacheco…
Tag archives: Marketing
How to Communicate Effectively During a Crisis
While you hope to never experience a crisis situation in your business, here’s how to be prepared.
Spotify For Artists Now Available FREE To All Musicians, As Streamer Drops 250 Follower Requirement
With the launch of Spotify For Artists yesterday, the streamer bundled features like analytics and profile management tools that any musicians or music marketer will find invaluable. And with the elimination of a previous 250 follower limit, made those tools available free to all artists and their teams. _________________________________ Spotify’s…
Fan Insights Rebrands As Spotify For Artists, Now Available To All Artists and Managers
In November 2015, Spotify released Spotify Fan Insights, a dashboard to help artists better understand their Spotify listeners. Today, it exited beta as Spotify For Artists combining analytics, profile management tools and some new features. ____________________________ Spotify Fan Insights has rebranded as Spotify for Artists and is available to all…
Facebook Owns 4 Of 5 Most Downloaded Apps
Facebook’s march to world domination continues. New research by app analytics firm Sensor Tower shows that Facebook’s WhatsApp, Facebook, Facebook Messenger, Facebook owned Instagram and (those guys who refused to sell to Facebook) Snapchat were the most downloaded apps worldwide for the first 3 months of 2017. Related articles Facebook…
Pandora Premium Exits Invite-Only, Artist Driven “Sounds Like You” Marketing Campaign Launches
Pandora Premium, the music streamer’s paid on-demand service, is now available to all users via the Apple App Store, Google Play and on the web. Previously, Pandora Premium had been invite-only. __________________________ To celebrate the wide availability of it’s new Pandora Premium music service, the streamer has debuted “Sounds Like…
Millions More People Are Using Instagram Stories Than Snapchat
[UPDATED] Facebook has shared that 200 million people are now using Instagram’s Stories feature – Snapchat-like disappearing photo and video collections – which launched in August . That’s up from 150 million in January. In addition to the impressive growth, the big story here is that more people are using…
Developing A Social Media Strategy For Musicians
The vast and all-encompassing nature of the online world can frequently be intimidating to artist, which can in turn adversely effect their social media marketing strategy. Here we look at some basic steps for building a good and effective social media strategy. ______________________ Guest post by Bobby Owsinski of Music…
How To Use Snapchat Stories To Engage Event Goers
Having now surpassed both Twitter and LinkedIn in number of users, Snapchat continues to grow, even among an older audience, meaning its an excellent way to engage a wide swath of potential event-goers. Here we break down how to build a compelling narrative of Snapchat Stories surrounding your event. _____________________________…
8 Things Every Musician’s Website Must Have
If you’re having a difficult time getting traction with your music online through mediums like Spotify and Soundcloud, building a website can be a great way to have a one stop shop for potential fans and promoters, particularly if it has these eight components. ___________________________________ In this latest article on…