The sheer variety of marketing options online may seem intimidating for an artist, which makes it all the more necessary to develop a comprehensive promotional strategy beforehand in order to get the most from your promotional activities and online presence. ___________________________ Guest post by Bobby Owsinski on Music 3.0 If…
Tag archives: Marketing
Spotify Attempts A QR Code Comeback
Anyone not living in a cave in the late ’00s will likely remember the rash of QR codes that suddenly broke out and, just as suddenly, disappeared. Spotify, however, is hoping they can make a comeback as a convenient way to share music. __________________________________ Guest post Bobby Owsinski on Music…
9 Steps To Get Brand Sponsorship As An Artist
As a band just starting out, chances are your first major venture, be it an album release, tour, or some combination thereof, won’t be cheap. One of the best ways to cover the expenses associated with such things is to secure some kind of brand sponsorship. Here we look at…
Smule Raises $54M At $604M Valuation, As More Musicians Use Platform To Connect With Fans
Social music startup Smule has raised $54 million in a strategic financing round led by Tencent. The funds will be used to expand the service, which has 54 million monthly active users creating over 20 million songs daily, into Asia. ____________________________________ Giant Chinese investor Tencent has led a $54 million…
Dove Has Introduced Soap Bottles for Different Body Types, and Shocker! People Are Mocking It.
The company has unveiled a limited run of soap bottles that are meant to mirror various body shapes.
How to Save Time Promoting Music On Social Media [Dave Kusek]
There are never enough hours in the day. That adage rings particularly true when it comes to finding the time to consistently feed the growing number of "essential’ social media channels. Dave Kusek of New Artist Model has some concrete suggestions that will ease your pain. _____________________________ By Dave Kusek…
Pandora, Twitter Launch Emoji Driven Tweet For A Playlist Campaign
A very busy Pandora this morning announced a custom emoji program on Twitter as part of their “Sounds Like You” branding campaign. How it works: _____________________________ Tweet “@pandoramusic + #soundslike + any emoji” and get an automated response from @pandoramusic with copy and a station / mixtape that that emoji…
Spotify Adds QR-Like Codes: A New Music Sharing & Engagement Tool For Artists, Marketers
Spotify has officially added QR-like codes for quick song, album and playlist sharing. Available in-app, Spotify Codes can also be printed on a flyers, posters or billboards. Hypebot first reported the rollout of this new feature on Friday and opportunities it creates for musicians and music marketers working to boost…
2 Simple Ways To Include Event Discovery Sites In Your Marketing
Although you already be marketing your events to regional audiences and social media followers, a vast number of urban event-goers often using event discovery sites in order to make their plans. Here we explore two important ways in which you can incorporate event discovery sites into your marketing. __________________ Guest…
Spotify Adds ‘Codes’ For Quick Song, Playlist Sharing
As Spotify moves from a niche to a mainstream service, how it is being used is changing too. Since many of your friends are using Spotify too wouldn’t it be great if there was a quick and easy way to share songs, albums and playlists? Now there is. ______________________________ Spotify…