Pandora has built fitness-themed stations as part of a campaign for the Gatorade-owned Propel brand that offer users who listen to free streams the ability to listen to a select tracks on-demand indefinitely. “It’s the first time that we’ve ever used fitness influencers to actually curate the sounds of these…
Tag archives: Marketing
Why Indie Label Mom+Pop Has Had Think, Act Globally And Locally
Thaddeus Rudd of Mom+Pop records discusses why his label has had to learn to act both globally AND locally over the past nine years, developing artist careers both locally here in North America, as well as abroad internationally. ______________________________ Guest post by Thaddeus Rudd of Midem Over the past 9…
How ‘Food Porn’ Posted on Social Media Has Become an Industry
Hey, all you food entrepreneurs out there: You need to take note and get in on the act, quickly.
How ‘Food Porn’ Posted on Social Media Has Become an Industry
Hey, all you food entrepreneurs out there: You need to take note and get in on the act, quickly.
Music Marketing Tips – Part 1: How Increase Your Fanbase [Cyber PR]
The internet is a veritable treasure trove of information, but at the core of it all are three key principles to increasing your income and at the foundation is – increase your fanbase, share Ariel Hyatt and her team at CyberPR. These principles to grow your fanbase are fairly basic,…
Get More Music Fans: 15 Ways
Having true hardcore fans is a key piece of building a sustainable career as a band or artist. In this article we look at fifteen essential tactics for pulling in more fans and growing your base as a whole. _____________________________ In this new post on MusicThinkTank, Lisa Occhino outlines some…
10 Free Marketing Tools Every Entrepreneur Can Use
Reach your audience effectively without compromising quality.
Two Influential Gen Zers Explain How to Market to Young Consumers
Today’s youths build relationships both in person and online — and with both individuals and brands.
GENERATION Z: How 13-20 Year Olds Use Social, Choose Gatekeepers, Consume Media
Generation Z, kids and teens born between 1996 and 2010, are the new hot consumer segment. Unlike millennials, most of whom grew up during the transitional years of the internet revolution, Gen Z has grown up in an entirely digital world and interact with it differently than anyone else. _______________________________________…
Effective Music Marketing: The Anatomy Of A Show.co Campaign
This article explores how artists can take advantage of the marketing opportunity provided CD Baby’s recently acquired Show.co, a company which makes online marketing tools employed by companies like Universal and Sony. ___________________________ Guest post by Chris Robley on DIY Musician Last year CD Baby bought Show.co, a company that…