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Tag archives: Marketing
5 Branding Lessons From Third Man Records
After an exciting and illuminating visit to Jack White’s baby, Third Man Records, Chris Robley shares some valuable insights into what made the venue/studio/record store such compelling place to visit, and how the lessons learned there can be applied to the branding of other artists. __________________ Guest post by Chris…
A Guide To Promoting Your Music On Pandora
music, musicians, musician, music business, music industry, music tech, Spotify, Pandora, Apple, Apple Music, Amazon, Google, YouTube, tech
How to Do Interactive Marketing the Right Way
Two ads llustrate just how slight the difference is between pulling off excellent interactive marketing and bombing on a global stage.
7 Tips For Maximizing Your Crowdfunding Success
Crowdfunding campaigns that massively surpass their goals are impressive, and something any artist running such a campaign strives for, but achieving this kind of success is no easy task. These seven tips help you build a foundation for success, and make the most of your crowdfunding campaign while it’s still…
Using Brand Names In Your Songwriting: Creative And Business Perspectives
Here we examine the power of using brand names in one’s songwriting, looking closely from both the business perspective and how they can benefit bands and brands financially, and the creative perspective, and how they can be used artistically. ____________________________ Guest post by Leah Waldo of Takenote Let’s do a…
10 Free Sites For Sharing Your Music
As they work to establish their careers, artists will work to get as much music in front of their audience as possible, but just using music aggregators like Tunecore or Distrokid may not be enough. Here we look at ten other free options for sharing your music. _________________________ Guest post…
Nutella’s New Jars Are Designed by an Algorithm
The company used technology to create unique designs for 7 million of its jars.
How To Create A Wikipedia Page The Right Way [Music Biz Podcast]
Stella Yu from StellaResults.com visits Hypebot’s Music Biz Weekly podcast to discuss how to use Wikipedia and how to create your own wiki page. Stella provides many tips on using wiki and addresses a number of things to consider before creating a page. Do you know the rules for creating…
The Marketing Power of Rewards Programs
A rewards program can help you build customer loyalty, deepen engagement and serve as a marketing benefit you can tout to attract new customers.