Tag archives: Marketing

It is the season of “smarketing” – integrating sales and marketing to achieve optimum results. This article focuses on values that drive these alliances for marketing a product successfully.

Opening your own floral shop is no easy feat, especially if you want it to be successful. Here are some tips on how to market your shop effectively.

The four Ps are a tried and tested method in order to gain a competitive advantage, but modern times have proven that people are becoming much more aware and conscious about their consumption. On the other hand, the four Cs are a much more effective ma…

What factors influence the choice between organic and paid marketing? Is it budget, conversions or impact? Read more about how marketers are making these decisions in 2022.

Running campaigns on channels like paid search and paid social are table stakes for any franchise today. But where should they look next to develop a more robust local media mix? Local video advertising.

Feel like you need to be doing everything? You don’t … just follow these five steps.

The “spray and pray” approach to marketing is dead. So before you hit “send” on consumer communications, first ask what they really want.

How brands can turn customers into raving fans

Don’t skip out on printed brand materials, you could be missing out on major brand opportunities!

Research shows that when an organization’s sales, marketing and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability. Here are three ways to get there.