Tag archives: Marketing

‘Making the Brand’ For A Lasting Career In Music [Tunecore’s Shelby Kennedy]

For artists who are in it for they long haul, its important to think past their next release and to look at the big picture, spending time growing strong, engaging personas and building a personal brand that will last over time. _____________________________ Guest post by Shelby Kennedy, VP, Entertainment Relations…

Building A Band Website: Complete Checklist

If you’re getting to the point where you want to take things to the next level with your music career, developing a solid website is key but, as a musician, chances are musical ability and songwriting are more in your wheelhouse than website construction. Fear not, here we look at…

Independent Artists: Making The Music Video Decision

Music videos can be a powerful tool for artists, helping them to both raise their profile and directly communicating and artists artistic image. That said, music videos no longer carry quite the clout they did a decade or more ago, and the typically high cost of production can making the…

What You Need To Be Doing With Your Facebook Insights

Facebook has accrued something of a reputation for harvesting data about its users, and while this may be unsettling to some, the good news is that for bands and artists who utilize the business end of Facebook, there’s a plethora of valuable insights at your disposal. Here we look at…

How To Craft An Effective Spotify Audio Ad For Your Music

With the new Show.co’s Ad Builder tool, artists can easily create an ad capable of reaching Spotify’s massive listening population, with targeting based on the geography and genre interests of listeners. Here Chris Robley outlines some key tips for actually recording and producing these audio ads. __________________________ Guest post by…

How To Set Up A Successful Music Marketing Campaign

In this fourth of AWAL’s five part Decoded series on how to effectively allocate money in your music career, we dig into the process behind setting up your next music marketing campaign for success, and hear from multiple industry experts about some of the lessons they learned during their time…

The Ebb And Flow Of Selling Show Tickets Via Social Media

Like it or not, promoting your events on social media has become an essential part of marketing in 2019, and doing so effectively can make or break a show. Here we look the four phases social media marketing needed to ensure you’re selling as many tickets as possible. ____________________________ Guest…

The Maine, 8123, And Value Of Community Marketing [Video]

While every band understands the importance of marketing, fewer of them know how to do so effectively. Not The Maine, however, an American rock band which divorced themselves from labels altogether and have instead maintained DIY success through the power of community marketing. ________________________ Guest post by James Shotwell of…