Tag archives: Marketing

How You Should Be Marketing Your Next Album, Single Release

For many artists, marketing their work is by far the most loathsome aspect of being a DIY artist. Whether you hate it or not though, selling your music is essential, so you might as well get good at it. Here we look at what exactly you should be doing to…

15 Content Secrets To Boost Social Media Engagement

With any social media posting, bands and artists are looking to generate interest and motivate users to subscribe/share the content with which they’re interacting. So how can you ensure you’re posting high quality content that engages users? Here, we look at fifteen secrets on boosting your social media presence. _________________________…

What Music Journalists Definitely DO NOT Want To See In Your Press Release

Whether or not music will even give your music the time of day is massively dependent on the quality fo your press release. Getting press coverage is hard enough, but falling into any of the following pitfalls practically guarantees your music will be panned by music journalisms gatekeepers. _____________________________ Guest…

3 Tips For Boosting Word-Of-Mouth About Your Music

While technology and social media have opened up an incredible variety of opportunities for marketing, none remains as effective as that old school classic, word-of-mouth. Here we look at three key tips for how to harness this tried and true marketing technique. ____________________________ Guest post by James Shotwell of Haulix…

How To Grow Your Mailing List At Your Next Show

Whatever platform you use, staying directly in touch with your fanbase in the form of e-blasts is critical to selling your music, but this is only effective if you have list to send them to. Here we look at some key tips for connecting with your audience and building your…

Spotify Adds Streaming Conversion Metrics To Ad Studio

Spotify has added streaming conversion metrics to Ad Studio.The useful new metrics allow artists and labels to track how each listener responded when they hear ad on the streamer. Spotify Ad Studio launched in 2017. The self-service ad platform can target fans and fans of similar artists with a $250…

Spotify’s New Personalized Playlists May Impact Where Your Music Appears

Appearing on one of Spotify’s playlists has, in many ways, become the Holy Grail of the music industry for up and coming artists, but doing so could soon get harder, thanks to the platform’s rollout of its ‘personalized playlists’. Here, we look at the impact and how artists can work…

How To Make Smart Music Marketing Happen

In this final of a five part series on how to effectively allocate money in the correct places in order to benefit your music career, we hear from multiple industry experts on which creative marketing techniques can help artists can do to stay competitive in an increasingly challenging industry. ___________________________…

Daytrotter Moves Iowa Studio To Atlanta To Strengthen Paste Magazine Connection

Daytrotter has closed its Davenport Iowa venue space and recording studio and will relocate to Atlanta.The move will put Daytrotter closer to Paste Magazine, the online publication that hosts Daytrotter’s catalog of more than 7,000 live music sessions. The Atlanta studio will be open by July 1. The lease on…