Advertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good and, like in so many aspects of the music industry, it’s important to have a plan. Here we break down what a complete…
Tag archives: Marketing
The Beatles, Rolling Stones and Artist Positioning
Manager Jake Udell reflects on the authenticity and image of modern artists, and how, historically, managers for groups like The Beatles and The Rolling Stones worked to successfully cultivate very distinct but very different images for both groups. _________________________________ By music manager Jake Udell from his Art of Manager The…
SEO Strategy For Making Your Music More Discoverable In 2019
If you’re looking to get serious about your music career in 2019, it’s important to put some effort into making your material discoverable online, in what has become a decidedly crowded field. Whether you’re trying to sell concert tickets, merch, or just trying get new fans to hear your music,…
How To Build, Nurture Your Community On And Offline
Community can be a dangerously nebulous word, and taking the time to develop one as a band or artist can be an intimidating prospect, particularly when there are so many other aspects of your life as a musician to keep track of. Here we look at some the best ways…
Spotify’s New Ad Metrics Reveal What Happens After A Click
While Spotify’s Ad Studio feature (available to artists since 2017) has proven to be effective as a promotional tool, the behind the scenes of why was something of a mystery, at least until now. The streaming platform’s new ad metrics give artists a much more transparent understanding of what happens…
Musician’s Guide To Growing A Massive Email List
As old school as it may sound, email is still the most effective and consistent way to communicate with and monetize your fans. Here, Ariel Hyatt and the CyberPR offer a step by step guide to building a massive email list. By Ariel Hyatt of CyberPR You probably have some…
Top 3 Fallacies Holding Back Your Music Industry Career
Manager Jake Udell breaks down and debunks the top three fallacies that he hears the most frequently from the music industry’s aspiring young leaders second guessing themselves or undercutting their ability to succeed. ____________________________ Guest post by Jake Udell of Art of Manager These are the top three fallacies I…
Spotify: The Decline of Playlists and Rise of Podcasts [MIDiA]
Just as the music industry gets comfortable with playlists as a marketing and revenue generation tool, come words of caution from the analysts at MIDiA. A playlist ‘hit’ often does not do much to help long-term artist brand building, they say, and then there are the challenges and opportunities caused…
How Generation Z Is Redefining The Business Of Music
While a lot of fuss is made about marketing to millennials (owing to their purchasing power), an increasing number of industries are now turning their attention to how to capture the attention of Generation Z, and the music business is no exception. _______________________ Guest post by Alyssa Golden from the…
Tips To Optimize An Official YouTube Artist Channel
Since YouTube’s unrolling of its Official Artist Channel, how artists distribute and listeners consumer their music has shifted, and with their content now largely consolidated, artists now have a powerful tool at their disposal, provided they market it correctly. Here we look at how to get the most out of…