Tag archives: Marketing

Snapchat Is Back (Sort Of) But investor Still Aren’t Happy

Snapchat’s user base is finally growing again, though not dramatically enough for investors. The social channel added 4 million daily active users last quarter, marking its first gain in a year. Snapchat now has 190 million DAUs, up from 186 million at the end of 2018. That was also 3…

Adding Value To Your Email List

As an artist, it can be difficult to keep up with social media algorithms, and to effectively game the system enough to make social channels an effective promotional tool. Luckily, the old-school option of email still remains a highly effective avenue for musicians, provided you can keep your fans from…

Twitter Stock ↑15.7% Tues. On Strong Revenue Growth, Mixed Monthly User Stats

UPDATE: The last monthly user stats that Twitter says it will ever share showed a social media channel struggling to grow. Twitter added monthly users for the first time in a year – 330 million monthly users vs. 321 million in the previous quarter. But that’s still lower than the…

Springtime Means New Snapchat Features

Buckle up Snapchatters! Everyone’s favorite now-you-see-it, now-you-don’t platform is rolling out a host of new features this spring, including a variety of new filters, and the integration of Shazam, as well as some additional new tools which could help band/artists be more creative and make a bit more of a…

Utilizing Video To Promote Your Music

With so many options available for promoting your music, it can be overwhelming to try and figure out which one is best for you, but video often emerges at the head of the pack. Here we take a deep dive into what it takes to effectively utilize video as a…

#1 Mistake In Modern Music Marketing and How To Avoid It

The most common mistake in modern music marketing is both frustrating to fans and deprives artists of precious plays. It is also very easy to avoid. "I’d say one of the most misunderstood marketing essentials, even in 2019, is that marketers tend to simply direct listeners to a single track…

World’s Most Popular Websites [Infographic]

While we think of quite a few websites as ‘popular,’ an actual look at the internet’s favorite sites reveals just how few really come close to making the cut, and by just how wide of a margin the web’s top dogs really rule the roost. _____________________________ Guest post by Bobby…

17 Accessible and Affordable Music Marketing Tips

Music marketing changed almost entirely in the last decade, and while variety of new tools and techniques are now available to artists, many of them require a significant investment. Here we look at seventeen different marketing tips that, while still effective, remain affordable to the average musician. ________________________ Guest post…

How A Songwriter In His 60s Broke (Back) Into The Music Business

In this piece, Chris Robley examines how musician and songwriter Daniel Antopolsky fought his way back into the music industry and began building a career in his 60s and on into his 70s – no small feat in a business which is less than favorable to the older set. _______________________________…