If you missed the opportunity to share Easter Sunday with Kanye West at the Coachella music festival, there’s now some of the grass from the hillside for sale. Several attendees are selling grass from the event online, according to The Shade Room, with prices ranging from $7.90, plus shipping, to…
Tag archives: Marketing
TikTok: What Is It?
While many unfamiliar with the platform may be quick to dismiss TikTok as yet another frivolous video sharing platform, the reality is that TikTok can be an amazing opportunity for artists to expand their fanbase. _______________________________ Guest post by Randi Zimmerman of the Symphonic Blog If you haven’t heard about…
8 Great Music Video Techniques Anyone Can Use
There’s no limit to the approaches and techniques artists can apply to create original music, but in this piece we revisit some particularly effective and often low-budget ideas that have been utilized in the past, that any artist could borrow today. ______________________ Guest post by Gideon Waxman of Soundfly’s Flypaper…
How Not To Get Caught In The Set It And Forget It Trap
Too many artists forget to change bios, links, call to actions, photos after an album, tour and other milestones and events. On this week’s Music Biz Weekly podcast Michael Brandvold and Jay Gilbert discuss some tips we learned from speaking with YouTube, like setting up your video name, description, keywords…
Taylor Swift’s ME! Breaks YouTube, Amazon Records
The Taylor Swift juggernaut plowed forward breaking multiple YouTube and Amazon records with the song and video premiere of “ME!” featuring Brendon Urie of Panic! At The Disco. __________________________________ On Spotify, "ME!" tallied 7.9m streams worldwide in the first 24 hours with 3.6 million coming from the U.S. On Amazon…
Artist’s Guide To Networking As An Introvert
Being a gifted performer often has nothing whatsoever to do with how outgoing you are as a person, and in the music business, where networking is paramount, having an introverted personality can often seem like a liability when it comes to advancing your career. Luckily there are ways around this…
More Is Not Better: How to Effectively Target Retail Promotions
Relevance and value build a loyal customer base.
4 Marketing Lessons From ‘Mayor Pete’ Buttigieg
Nobody can pronounce his name, but everyone finds him intriguing.
4 Simple Tips That Will Get Big Results for Your Business on Google Search
Maximize your brand’s exposure with these easy-to-implement tactics.
‘First On SoundCloud’ Expands With Fan Created Content
Following the success of the “First On SoundCloud” campaigns in the U.S., U.K. and Germany, SoundCloud has announced phase two of its developing artists program. The campaign features fans and their emotional connections to the tracks and creators they discovered first on SoundCloud. Twenty creators will be featured across SoundCloud…