Blogs and playlists have become some of the most important channels for getting music from its creator into the ears of potential fans, but getting through to these tastemaking powers that be is no easy task. Here we look at six effective and appropriate ways to contact blogs and playlists….
Tag archives: Marketing
Grow Your Email List, Make A Profit By GIVING AWAY Your Albums
While it may seem counterintuitive to simply give away albums that you’ve poured so much blood sweat and tears into, this new piece from Chris Robley reveals how giving away CDs in pursuit of growing your mailing list can, ultimately, be profitable. ___________________________ By Chris Robley of CD Baby from…
Spotify Says Personalizaton Increased Song Discovery 35%
Spotify says that song discovery is up 35%, thanks to new efforts to personalize the music delivered on the platform. Spotify recently began adding tracks based on the user’s listening habits to many of its curated playlists. Van Morrison fans might suddenly find that his "Warm Love" had been added…
3 Updates Make Facebook A Better Place To Market Music
Facebook is rolling out FB5, a new design for that’s "simpler, faster, more immersive and puts your communities at the center." Three of the updates offer musicians and music marketers new and better opportunities to stay connected with fans and sell more tickets. Some of the updates will roll out…
5 Ways You Don’t Understand Your Fans and Why They’re Tuning You Out
As an artist, it’s important to take a step back and ask yourself: do you really know who your actual fans? Here Chris Robley of CD Baby explains why communicating with, and having a fundamental understanding of who your fans are is essential to capturing their loyalty and fueling your…
Concerts From The Closet: Amy Speace’s “Yes” to Motherhood + Music Making
When critically acclaimed singer/songwriter, Amy Speace, live streamed a Concert Window album preview from her walk-in closet to the fans who had just helped fund its release, it wasn’t because she couldn’t book another venue. It was because she is both a new mom, and a musician, and with a one year old asleep down the hallway, it was a way to say yes to both.
What Promotional Platforms Give Artists That Soundcloud, Dropbox, Do Not
As the music industry continues to evolve and change, promotion has become more important than ever but has, unfortunately, gotten anything but easier. That said, there are a number of promotional platforms which can help artists market their music at a minimal cost. Sadly, free doesn’t necessarily mean effective. _________________________…
The Truth Behind The 1,000 True Fan Theory
For some time, a theory has existed in the music industry that, for an artist to have a sustainable if not particularly lavish career, they must have at least 1000, ‘true’ fans. Here we look at the reality of the math behind this idea. ___________________________________ Guest post by Bobby Owsinski…
It’s Easier For New Artists To Gain Traction On Spotify says CEO Daniel Ek
Artist and music discovery on Spotify were among the topics covered during Monday’s earnings call. With CEO Daniel Ek sharing some stats that show that the despite the fact that 40,000 new tracks are uploaded daily, more artists than ever are being discovered on the platform than ever before. 3.9…
How Americans Are Using Twitter And What It Means For Music Marketing
According to a new study from Pew Research, Twitter usage in the US seems to have peaked at around 22%, with most of its content dominated by an even smaller percentage. Here we look into more of these numbers and what it means for artists and musicians on the platform….