While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to what it is that their audience actually wants. _________________________ Guest post by Jake Udell from Art of Manager I need…
Tag archives: Marketing
Playlist Manipulation Will Create A Crisis In Streaming says MIDiA’s Mark Mulligan
Label and artist manipulation of songs, playlists and the streaming services themselves will lead to a crisis, says MIDiA analyst Mark Mulligan. "The paradox here is that casual fans have the potential to generate more streams than engaged listeners," says Mulligan."Streaming makes casual listeners ‘more valuable’ than aficionados." _______________________________ By…
How To Create A Great Music Marketing Plan
While the term ‘marketing’ gets tossed around a lot in the music business community, it’s important to take a step back and think about what that word actually means in a 2019 context. Here Angela Mastrogiacomo breaks down how marketing can be effective for you, and why it’s so crucial…
Facebook Alters Its Video Ranking System
In what looks like a move that could possibly be changing things for the better, Facebook is once again tailoring its video algorithm, giving preference to videos containing longer runtimes and more repeat viewers, while penalizing so called ‘content mills.’ ______________________ Guest post by Bobby Owsinski of Music 3.0 In…
8 Amazing Web Resources Designed For Musicians
As social media promotion becomes increasingly difficult for artists to to do for free, band websites have now become one the most important marketing resources you have. That said, maintaining and customizing a website can be touch trickier than social media platforms – luckily there are a number of great…
Fan Data Drives 5 New Bandsintown Big Break Artists
Concert discovery leader Bandsintown has named five new developing artists to its Big Break fan-driven emerging artists program. An early identifier of success, Bandsintown’s live music insights identify acts who have seen a notable increase of trackers on the platform within a six month period. Since launching in September of…
Building Your Dream Team: The Creative Director
In this edition of Building Your Dream Team, AWAL breaks down the who, what, when, where, and why of the creative director and why, in a world where we are increasingly saturated by words, pictures, and videos, the challenge of making an up-and-coming artist’s image stand out has become harder,…
Guide To Landing Your Next Music Business Job
The music business has always been a competitive one – now more than ever – but as the industry continues to rebound, there are a number of things you can do to raise your profile and help make yourself stand out, thus increasing your chances of landing a job in…
15 Content Secrets to Boost Social Media Engagement
Whether it’s your band/artist profile or your own personal page, the goal of most social media is to engage others in some form of communication, and to generate enough interesting content to keep them coming back. So how do you keep users engaged? Once again here content is king, so…
Gary Vee Has Some Important Advice for Cannabis Entrepreneurs
The marketing guru says your brand is your protector, content is king, and slow and steady wins the race.