In the digital age, many traditional obstacles to cultivating a successful career have been lifted. But this also means the field is more crowded. Cathy Baylis looks at how entrepreneurial artists can most effectively promote their music and stand out in the crowd. In this latest contribution to MusicThinkTank, outlines…
Tag archives: Marketing
4 Major Marketing Trends for 2020 and Beyond
Do you know what ‘on-SERP SEO’ means in the marketing universe? You’re not alone, but you are missing an opportunity.
64 Pop, Indie Spotify Playlists Worth Pitching and How To Reach Them
In the streaming age, playlists are the name of the game when it comes to getting ahead in your career. Here we look at fifty different playlists indie/pop artists should be pitching their music to, as well as how to reach out and actually get ahold of them. ________________________ Guest…
8 Ways The Grateful Dead Have Become An American Brand
While their music may not be to everyone’s taste, there’s no denying that the The Grateful Dead have been incredibly successful, not only in their musical career, but also in leveraging their success into an iconic American brand. _________________________ Guest post by Fred Jacobs of Jacobs Media Strategies Truth be…
Guide To Promoting Your Unreleased Music [Video]
Music promo is harder than it was in the good ol’ days, and easy to use services like Soundcloud have become crowded and easily dismissed by industry gatekeepers. In this video, James Shotwell addresses these drawbacks and details some low-cost alternatives artists should consider. _________________________ Guest post by James Shotwell…
Mary Jane: How the Cannabis Industry Can Win Women Over
Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.
Getting What You Want In The Music Industry Without Burning Bridges
In an industry as challenging as the music business, your practically guaranteed to find yourself in any number of difficult interpersonal situations when trying to get what you want, and navigating them without torching your network can often be a struggle. ____________________________________ Guest post by Suzanne Paulinski of TuneCore Have…
50 Hard Rock/Pop Punk Playlists You Should Be Pitching, How To Reach Them
In the streaming age, playlists are the name of the game when it comes to getting ahead in your career. Here we look at fifty different playlists hard rock/pop punk artists should be pitching their music to, as well as how to actually get ahold of them. _____________________________ Guest post…
4 Benefits To Recording, Releasing Commentary For Your Music
Sometimes it can be hard to convey everything you want about your music through the album alone – luckily this creates the perfect opportunity to release commentary, giving fans insight into your creative process while keeping them engaged in the music. ____________________________ Guest post by Hugh McIntyre of the Symphonic…
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This in-depth collection of 90 dashboards offers an inside scoop on how marketing executives create winning strategies.