In this piece, the people at Disc Makers break down the multitude of ways in which artists can earn revenue from just a single song, via the fans and musicians seeking access to source tracks, samples, stems, and more. __________________________________ Guest post by Randy Chertkow and Jason Feehan from the…
Tag archives: Marketing
Building Passionate Clusters Of Fans: Niche Is Music’s New Mainstream says MIDiA’s Mark Mulligan
In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success – even on a global scale – is found in the niches, says top music industry analyst Mark Mulligan of MIDiA. "Fandom is fragmenting," says Mulligan, "but it may be the best thing…
Set Realistic Goals, Expectations [Music Biz Weekly Podcast]
This week on the Music Biz Weekly podcast Jay Gilbert and Michael Brandvold discuss why you need to set realistic expectations and goals for any project you are working on. It’s your very first release, thinking that Rolling Stone will review is not realistic. You can’t sell out a show…
Make A Splash By Tapping Into Local Promo Opportunities
While the wonders of technology have made it possible for every artist, big or small, to seek out and find an international audience, too often this potential leads band and performers to neglect their more accessible local audience. _______________________________ Guest post by Chelsea G. Ira from the TuneCore blog These…
Music Think Tank Weekly Recap: Promote Your Music • House Concerts • Unheard Of Music Festivals • More
On MusicThinkTank this week, our contributors shared original articles on the best methods for promoting your music, why you should opt to play house concerts over bar gigs, some amazing but unheard of festivals from around the world, and more! Rachelle Wilber | Musician’s Malady: 4 Ways To Relax After…
Utilizing Spotify Ad Metrics
It’s natural for labels artists to wonder about the efficacy of the ads they’re spending money on and, thanks to metrics now available on Spotify’s Ad Studio, they are able to do just that, thereby gaining a better sense of user engagement on the platform. _____________________________ Guest post by Randi…
5 Surefire Techniques For Marketing Your Band’s Next Tour
Going on tour can certainly be an exciting prospect, but becomes even more so if you know people are going to actually turn up at your shows. As with so many things in the music biz, properly publicizing your event and reaching out to fans is key ensuring your time…
How Spotify Pre-Saves Can Boost An Album Release
With the streaming age in full swing, pre-saves have booted out pre-sales and become a great way to get fans access to your music first, and give you a play count boost when your album finally drops. In this piece Christine Elise Occhino walks us through how to utilize the…
Unique Music Merchandise Ideas
Just like any small business, a band needs to turn a profit. Merch can be an excellent way to bring in additional revenue while also being the perfect avenue through which to expand a personal or artistic brand. _______________________ Guest post by Randi Zimmerman of the Symphonic Blog Being in…
5 Things To Keep In Mind For Your Next Photo Shoot
As an artist, having solid promo photos is key, so when prepping for you next photo shoot, it’s important not only to make sure you look good, but also also that these five key logistics are fully kept in mind before that shutter starts clicking. ___________________________ Guest post by Hugh…