Even if you have all your ducks in a row when it comes to your social media presence and your website, press releases can often end up taking a back seat when it comes promoting your latest release. A solid, attention-grabbing press release is critical to a successful release strategy,…
Tag archives: Marketing
What Bands, Artists Can Learn From Fortnite [Video]
The incredibly popular game Fortnite has become an unstoppable force in the video game industry. Using basic marketing tactics, fortnite has been able to adapt and keep fans engaged, showing the kind of ingenuity and maneuverability musicians could learn a lot from. ______________________________ Guest post by James Shotwell of Haulix…
5 Things Your Email Press Release Must Have
When it comes to emailing press releases, acting as your own PR team makes an already challenging task even harder, and if you’re hoping for industry gatekeepers to even give you the time of day, there are five essential things you absolutely need to be sure to include. ______________________________ Guest…
Find Your Fans: Utilizing Data To Analyze Your Audience
Thanks to the wonders of the digital age, artists now have a vast array of data and analytics at their fingertips that can help them to get a much better sense of who their fans are help expand their reach and attract new ones. _____________________________ In this latest contribution to…
If My Music Changes, Should I Change My Artist Name?
Many musicians tend to go through an artistic evolution over the course of their career, and there can be any number of reasons why a band or artist might seek fresh moniker at some point to during their time in the industry. That said major rebranding, as Chris Robley here…
Creative Ways Of Engaging With Your Fanbase
The accessibility of social media has made it easy for artists to fall into to much of routine when communicating with their fans and get lost among the herd of other bands and artists out there trying to make their mark. Here we look at some creative ways that artists…
How Cameo App Can Jumpstart Music, Tour Promotion
Celebrity endorsements have long been a powerful force in the music industry, helping to propel certain releases on to massive success. Now, thanks to Cameo, these gold stars of approval are easier (and cheaper) to get than ever before. ____________________________ Guest post by James Shotwell of Haulix Celebrity endorsements can…
Make The Most Of Social Media Marketing Using Email And Instagram
It’s important to stay ahead of your competitors and Instagram and email are the two best platforms to make that happen. Pete Campbell breaks down the best strategy for Instagram promo, how to most effectively execute an email marketing campaign, and how to combine the two. _____________________ Guest post by…
Which Merch Items Sell Best In Your Genre?
Selling merch is a great way for artists to pull in additional revenue while they’re on the road, while simultaneously expanding their audience and growing their brand. But how do you know which items will sell? Here we help to take some of the guess work out of merch by…
No More Genres: Making Your Musical Niche Work For You
Yesterday, top music industry analyst Mark Mulligan wrote that Niche Is Music’s New Mainstream. But how do you find your own unique niche and connect with what Mulligan calls "a passionate cluster of fans?"Tarryn Meyers says that it is by building a brand that is uniquely you, but can also…