In this piece, Dave Deals walks us through how Nashville artist Alexis Saski risked it all by turning her back on a compromising label to pursue an independent music career – with incredible results! ______________________________ Guest post by Dave Deal of Superhype Blog What would you do if you were…
Tag archives: Marketing
Top Playlist Curator Shares #1 Mistake That Artists Make Pitching Their Music
As playlists popularity continues to grow, being able to successfully pitch music to playlists becomes more important, as well. Here, a sought-after rock playlist curator explains the number one mistake artists make when pitching their music. _______________________________ Guest post by James Shotwell of Haulix One of the most sought-after rock…
The Musician’s Guide to Pandora Promotion
While Spotify deserves kudos for its free Artist toolkit, no music service has provided more opportunities for artists to connect with fans than Pandora. Pandora AMP (Artist Marketing Platform) is an offering that its competitors can learn from. _____________________________ By Ariel Hyatt of CyberPR Pandora has been working hard to…
Self-Releasing Music: A Beginner’s Guide
Jumpstarting a career in the music business is a challenging feat, requiring a massive amount of time and energy for something that could ultimately fall flat. Failure at this early stage can often be the result of a lack of industry experience – luckily we have some tips for avoiding…
4 Ways Musicians Can Use An EPK
An electronic press kit (or EPK) is an essential tool for artists looking to make a positive first impression, whether its with venues, promoters, or any other industry gatekeepers, having a solid EPK will help give you a professional presentation and demonstrate that you should be taken seriously. _____________________________ In…
Is Your Brand Tailoring Messages or Stalking Consumers?
Personalized marketing is all the rage, but how can you walk the line between creepy and on point? The answer lies in context, input and choosing the right channel.
Using Next Big Sound To Grow Your Fanbase
In order to successfully grow as an artist, it’s essential to cultivate a solid and authentic relationship with your fans. While the very idea of this can feel overwhelming, Next Big Sound offers a toolset that can make this kind of fan growth an achievable reality. _________________________________ Guest post by…
Warner Brothers Records Has Changed Its Name…
WMG’s flagship label, Warner Bros. Records, is rebranding as Warner Records after 61 years.The major label is billing this the latest step in the company’s ongoing evolution. But let’s be honest, "Bros." was always an awkward add-on. View this post on Instagram #WeAreWarnerRecords: Born in the California sun, at home…
Facebook Engagement Is Falling And There’s No End In Sight
Do you find your Facebook posts getting less and less traction? You’re not alone and this time, more than the latest change in algorithms is to blame. User engagement with Facebook is declining and that trend is likely to continue, according to a new report from eMarketer. Daily time spent…
4 Signs You’re Ready To Hire A Music Publicist
As an artist, the number day to day demands you face in writing, touring, practicing etc. can make it challenging to carve out time to speak with music journalists, a frustrating and often dead-end endeavor. So how do you know when it’s time to take the plunge and hire a…