In this followup piece, Hugh McIntyre examines what exactly an artist needs to include in the second half of their press release, the portion which actually contains the information you’re trying to communicate about your band. __________________________ Guest post by Hugh McIntyre for the Symphonic Blog If you’re reading this…
Tag archives: Marketing
Getting It Done: The Week In D.I.Y. and Indie Music
Offering a plethora of useful tips and advice, we this week provide counsel for independent artists on how to market your latest release on a $0 budget, maintaining your mental during the stresses of touring, how to structure your marketing campaign based on the latest YouTube best practices, and much,…
Guide To Promoting Your Spotify Playlists
Spotify playlists have rapidly risen to become the Holy Grail of music coverage, and as the streaming platform becomes increasingly social, knowing how boost your particular Spotify playlist is becoming increasingly important. __________________________ Guest post by James Shotwell of Haulix Playlists are the new mixtapes, but before you can curate…
Is Your Marketing Working? You Won’t Know Till You Test It
Effective marketing is tricky, but it can be greatly informed by testing. Here’s how to do that using the latest tools.
Why Physical Promotion, Release Formats Are Still Important
Living in the age we are, many musicians may be tempted to invest their time and money solely in digital promotion, but eschewing more archaic forms of promotion like vinyls, shirts, and stickers in favor of targeted social media ads and playlist promotion can sometimes backfire. Here we look at…
Marketing Your New Release On $0 Budget
While there are many strategies for doing things cheaply, marketing on an actual budget of zero dollars may seem untenable, but their are a number of creative ways to make a serious impact with your marketing that, while they can’t replace paid advertising, can go a long way towards supplementing…
Structure Your Campaign Using 2019’s YouTube Best Practices
With video now more important than ever, and YouTube reaching more consumers on it’s mobile platform alone than any US television network, having on confident handle on the the best practices regarding the video sharing site is essential. _______________________ By Stephanie Kurse, Manager, Video Services at The Orchard from The…
How Authenticity Makes a Difference When Marketing Niche Brands
This CEO talks about how indie brands can excel in today’s marketplace.
A Look Inside 5 Ads Where Music Was Critical To Storytelling
Music has been used alongside advertisements for centuries, and the right song placement can make or break a commercial’s effectiveness. Here Energy BBDO’s Daniel Kuypers discusses some of his big hits, and the art of curating the perfect advertisement soundtrack. _________________________________ Guest post by David Gianatasio from Muse by Clio…
5 Ways To Grow Your Email List In Advance Of Your Next Show
Whether just starting out or already in the thick of promotion, you need to promote your show to as many fans as possible, meaning it’s important to have a built up email list. Here we break down five important but easily implemented strategies for beefing up your mailing list as…