Pandora is launching a new in-house consultancy called Studio Resonate. The consultancy will provide advertisers with audio creative development, sonic branding and strategy services, web and mobile experiences, visual design, rich media production and live activations. While Pandora has provided these services to advertisers for a decade, according to a…
Tag archives: Marketing
Kraft Rebrands Ranch Dressing as ‘Salad Frosting’ to Trick Kids Into Eating Vegetables
Oh boy.
Luck Surface Area And How It Can Increase Your Chances Of Success [Jack Udell]
While luck may, by its very nature, seem like something you can’t improve or influence, Jake Udell here takes a different perspective, advising artists on how they can broaden the ‘surface area’ of their luck. _______________________ Guest post by music manager Jake Udell of Art of Manager How do you…
How to Create Your Buyer Blueprint
Developing a good idea of who your best customers really are will help you find a strong market for your business.
Adding Lyrics To Your Instagram Story
Instagram and Facebook have recently been taking steps to make it easier both fans and artists to discover and promote music. Most recently in this vein, Instagram announced a new feature the gives users the ability to add lyrics to their Instagram stories. _________________________ Guest post by Kevin Cornell of…
5 Ways To Build Relationships With Bloggers, Journalists
Inundated as they are with pitches, music, and countless musicians trying to capture their attention, the idea of developing a meaningful relationship with music bloggers or journalists may seem like an unrealistic goal, and while it is challenging, there are few practices that can increase your odds of connecting with…
5 Brand Marketing Tips Every Brand Can Learn From the NBA
The NBA has positioned itself for global dominance and there is no reason you cannot steal a page from their book.
Everything A Site Requires To Premiere A Song Or Video
Pitching songs to bloggers and other gatekeepers is hard enough on its own, and unfortunately its the just the first step. If you really want to make a splash with your latest release, it’s important that you go by the following steps. ____________________________ Guest post by James Shotwell of Haulix…
Building Community Inside Your Fan Base
In this piece, Angela Mastrogiacomo delves into the importance of creating community within a fanbase, and how to go about building a space for your fans, creating commonality, and showing them proper appreciation. ____________________________ Guest post by Angela Mastrogiacomo for TuneCore Back in 2014, there was something worth setting my…
Streaming Video Updates From YouTube, Instagram
If you’re a band or artist, chances are you have either an Instagram or YouTube presence, if not both. Here we break down a couple of important updates to both platforms when it comes to video streaming. ______________________________ Guest post by Bobby Owsinski of Music 3.0 Not everyone has a…