Maintaining a full-time job while also working as a part-time musician is a never ending struggle, and it can be a challenge to carve out the time and muster the energy to put the quality work into your music that you want to. Here we look at some tips for…
Tag archives: Marketing
Amazon Debuts ‘Handpicked’ Playlists with Katy Perry
Katy Perry has curated the inaugural playlist for Amazon’s new ‘Handpicked series. Perry’s twenty-one song playlist "Songs About Moving On" mixes a bit of her own music with Taylor Swift, Beyonce with Jack White, Ariana Grande and others. "My moving on songs," reads the tagline, "some are uplifting, while others…
The 21st Century Affluent Woman and Her Marketing Needs
Today’s affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.
Video Premiers: Facebook vs YouTube
Both YouTube and Facebook have made it an option for those uploading videos to "premier" their content, allowing you and your fans to experience the video together as one big happy family. In this piece, Brian Hazard of the project Color Theory offers his data from a side by side…
5 Out-Of-The-Box Promotion Ideas For Your Next Album
In this ever-expanding world of entertainment publicity, reaching your listeners and fans requires a carefully orchestrated, unique marketing plan. Here we look at five eye-catching promotion ideas for building that extra bit of buzz around your next release. ___________________________ Guest post by Cait McMahon of the Symphonic Blog In the…
Why Fans Are More Important Than Listeners
It’s impossible to please everyone, and trying to winner every casual listeners is a futile effort. Instead, artists are better off focusing on their core diehard fans – an overall more easily targeted, easier to keep happy group. _________________________ Guest post by James Shotwell of Haulix You will never please…
Taylor Swift’s ‘Lover’ Sets Apple Music Pre-Add Record
Taylor Swift’s 7th studio album Lover isn’t out for 2 months, but it’s already broken the record for most the Apple Music pre-add (aka pre-save) album in a single day by a female artist. Clocking a whopping 178,600 pre-adds worldwide in its first day of availability (June 13) – that…
What’s In A Name? 4 Tips For Picking An Artist Name
With all the pressures and responsibilities that come with being an independent artist, picking a band name can seem like a mundane detail, but the reality is that choosing the right band name is ultimately of the most important decisions you can make as an artist. ______________________________ Guest post by…
NPR Launches Curated Music Playlists
National Public Radio’s NPR Music has launch a new series of curated playlists featuring music from the broadcaster’s radio programs such as Morning Edition or All Things Considered. The playlists, which will also feature ‘curated’ selections from NPR personalities, will include music from across a variety of genres, such as…
Music Video Promotion: 5 Things To Know Before Marketing A New Music Video
Although the music business is changing constantly, the music video is – and will likely remain – a staple of music industry marketing. But while a powerful tool though they may be, it’s important to plan ahead as to just how to execute their distribution. ________________________________ Guest post by Andy…