An app used by millions of fans, the Bandsintown Concert app can be a great tool for artists working to stand out. Here we look at a step by step breakdown on how to update your profile on platform and increase your discoverability to new potential fans. ___________________________ Guest post…
Tag archives: Marketing
Spotify Pre-Saves Give Labels Troubling Data, Control
Pre-saving an album on Spotify can give record labels and others access to personal data including email addresses and playlists, according to a Billboard study. It can also grant labels permission to manage follows, change songs in their libraries, and potentially even stream Spotify on the fans other devices. Spotify…
To Make More Money Online, You Must Diversify From Google AdWords and Facebook Ads (or Pay the Price)
Your customers aren’t all on one platform, so neither should your digital ads.
Mastering Your Merch: Music Merchandise Basics
If you want to have a sustainable career as a touring musician, getting your merch game right is essential. When done right, selling merch puts cash in your pocket, and gives your fans the opportunity to help market your image to the world. So how do you maximize your true…
5 Ways To Take Advantage Of A Festival (Without Actually Playing At One)
Festival season has officially kicked off and while, as an up and coming band, it may be frustrating that you’re not able able to play the festival circuit quite yet, there are number of other fun and effective ways to capitalize on a festival without actually gracing the stage. Here…
How To Eventize Your Band and Brand
Rather than broadly promoting a tour, artists like Garth Brooks instead ‘eventize’ every show, giving each performance its own personalized swathe of marketing leading up to the show, as well as producing a weekly livestream featuring a concert recap and debuting new video content. So how can you apply this…
Emerging Artists Are Key For Building Authentic Connections Between Brand And Consumer
While teaming up with an artist can be beneficial for both the brand and artist, there is a certain risk, at least to the artist, that such partnerships will be harmful to fans’ perception of their authenticity. Here we look at how partnering with emerging artists can help make the…
Why Hasn’t Spotify Rolled Out An Offical Pre-Save Tool? [Kieron Donoghue]
Ever since 2016 when third party tools made Spotify pre-saves possible, they have become a standard part of artists marketing when releasing new music. So, why hasn’t Spotify released an official pre-save tool for all artists and labels to access? ____________________________ Guest post by Kieron Donoghue of Here.org.uk Back in…
Cameo Adds $50M To Deliver Personalized Video Messages From Musicians, Celebrities [and You]
Cameo has raised a $50 million Series B round to expand its marketplace of famous and not so famous musicians, celebrities and influencers who get paid to create short video message for fans. More than 1000 musicians are already available on the platform. Ilya Fushman of Kleiner Perkins lead the…
The Latest Best Practices For Instagram Hashtags
While hashtags remain a key part of Instagram, the rules of when and how to use them have shifted over the last couple years, and former best practices have fallen out of vogue. Here we look at what new data can tell us about the most effective and smart ways…