While cultivating a huge audience is typically the end goal of your music promotion efforts, having that as your only milestone can be discouraging, and overall detrimental to the furthering of your music business career. Here we look at how to set more attainable goals for your music promotion. _____________________________…
Tag archives: Marketing
7 Steps To Mapping Out Your Music Release Campaign
While it’s important to focus on crafting the perfect batch of songs for your next release, it’s also essential to develop a plan for how exactly you intend to unleash your music on the public, otherwise you’ll find yourself in possession of a collection of songs that are all dressed…
Metadata For Musicians: What It Is, Why It’s So Vital
Given its critical role in providing info that impacts how your music is stored, sorted, and identified, if your metadata isn’t in order, your music simply isn’t ready for public release. Here we break down exactly what metadata is, and why need to get it in order before dropping new…
Ridesharing, The New VIP Event Transportation Experience
When crafting a VIP event experience, it’s important to make sure the attendee has an elevated experience from the moment they walk out the door. Luckily, the advent of ridesharing technology has made premium, stress-free transportation an achievable reality. _____________________________ Guest post by Rachel Grate from the Eventbrite blog A…
Cardi B Can’t Trademark ‘Okurrr says US Patent Office
U.S. Patent and Trademark officials have refused Cardi B’s attempt to trademark her popular catchphrase “Okurr,” striking down any plans to profit from the phrase. Officials said the “slogan” falls under the category of “widely used commonplace expressions” and does not deserve a trademark, according to documents obtained by The…
Insightful Tips for Thoughtfully Marketing to LGBTQ Customers
With the LGBTQ community becoming more mainstream throughout the U.S., these facts about the market will help you attract its affluent members.
How To Start A Music Focused Podcast
Living as we are in the Golden Age of podcasting, new shows are constantly springing up every day, and the music industry is no exception. A fun and easy way to engage your audience, there are a few critical components for putting together a quality podcast, which we cover here….
How The ‘Spotify Sound’ Is Changing Music
Spotify has disrupted the music business in many, and amassed influence to the point where ‘Spotify’ is shorthand for streaming itself. If that’s not enough change, the way in which Spotify and other streaming platforms pay artists has fundamentally altered how some musicians are structuring their songs. ________________________________ Guest post…
How To Get Your Lyrics On Instagram Stories: The Real, Actually Helpful Info
A useful development in social media marketing, Chris Robley here breaks down the how-to of adding instant lyrical moments to your Instagram stories, as well as warning against some of the negatives to watch out for. __________________________ By Chris Robley of CD Baby from the DIY Musician blog Make instant…
If An Artist Doesn’t Get A #1 Hit, Should They Sue? DJ Khaled Thinks So
Recently, DJ Khaled and Billboard entered into a dispute of sorts after Billboard disqualified a number of the artist’s most recent album sales owing to the fact that they were bundled with energy drinks Awake Energy and Isotonix Turn Up via a massive marketing campaign, bumping the litigious DJ from…