Once you’ve covered the basics of how to go about selling merch at your shows, it’s time get a little more into the weeds and actually flesh out a strategy for boosting your merch income and overall profit to the max. ___________________________ Guest post by Vanessa Ferrer of the TuneCore…
Tag archives: Marketing
Survival Of The Optimized: Your Videos On YouTube
YouTube has amassed an incredible viewership, this past year hitting two billion monthly users (roughly 25% of the planet’s population) and housing a vast array of all types of content. So how can an artist hope to optimize their video for success. Here we look at some key fundamental lessons…
6 Things Every Crowdfunding Campaign Needs To Be Successful
In the wake of PledgeMusic’s recent historic trainwreck, trust in crowdfunding platforms has sunk to an all-time low. In spite of this recent challenge, however, crowdfunding remains a very much viable avenue for artists looking to fundraise for a project or tour, provided their campaign has all the necessary elements….
Spotify Draws Fire For ‘Tone Deaf’ Ad Campaign: ‘Dance As If No One Is Paying"
Spotify is under fire from artist advocates and music fans over a new ad campaign that offers 4o day free trials of its Premium service. "WTF @Spotify!?! How did anyone in your company think this was a good idea?? #FAIL," tweeted ECR Music pr executive Amy Gardner. The ad reads…
Music Trending On Twitter Today: 7.9.19
THE HOTTEST MUSIC TWEETS FOR 7.9.19: Forget charts that are updated once a week or even once a day. You want, you need to know what’s hot in music and music news right now. Here is what’s happening in the Twitterverse this today. Ariana Grande Tweeted a throwback of her…
Tips For Pitching Your Music To Blogs, Writers
With music blogs easier than ever to create, the internet has been flooded with a number of exciting pitching opportunities for artists and their promoters. So how can you reach out to these industry writers in a way that will actually yield results? ________________________________ Guest post by Cait McMahon of…
Chick-fil-A Is Giving Away Free Food Today — Here’s How to Get It
Check out how to get free lunch (yes, it does exist) at Chick-fil-A today, and at other restaurants throughout the year.
It’s Time To Rewrite The Artist Marketing Playbook [MIDiA’s Mark Mulligan]
Niche is music’s new mainstream, writes MIDiA analyst Mark Mulligan, which means that in the brave new world of music marketing, targetting trumps reach. "Instead of blowing a huge budget on carpet bombing TV, radio, print, online artists and their teams are finding their exact audiences, writes Mulligan, "focusing on…
Music Biz Weekly Talks Favorite Tools: Canva, Wave Video, Linkfire, Fiverr and More
This week veteran music marketers Michael Brandvold and Jay Gilbert talk about some of their favorite and most used tools, including Appsumo, Fiverr, Canva, Wave Video, Linkfire and Linktree on the Music Biz Weekly podcast. _____________________________ Listen to more episodes of the Music Biz Weekly podcast here. Favorite Tools: Canva,…
Making Loyal Customers Out of Self-Made Millionaires
When people have gone from poor to rich, their purchasing decisions follow some key rules. Find out what they are, and how you can follow those rules to sell to the self-affluent.