The industry is looking for a new name without negative and dated connotations. ‘Cannabis’ may just have to do.
Tag archives: Marketing
Secrets For Digitally Advertising Around Your Next Tour
We have reached a point where artists can run digital advertising simultaneously across Facebook, Instagram, and even YouTube with relative ease, but with your budget likely already tight, making every dollar spent on digital advertising go as far as possible is paramount. Here we look at some secrets for getting…
Best Times To Post On Social Media: 2019 Edition
What you communicate in your social media posts is of course important, but almost as consequential is the time at which you post. Here we look at optimal posting times for the major social media platforms in the contemporary media environment. __________________________ Guest post by Bobby Owsinski of Music 3.0…
3 Ways A Mailing List Can Turn Out Fans To Your Show
Getting people to actually show up at your show can be exhausting, and if you’ve been at the DIY artist thing for awhile, chances are you’ve given most attendance tactics a try, from social media blasts to old school postering. At the end of the day, however, the mailing list…
3 Strategies For Reviving Cold Music Industry Contacts
If you’ve entered the difficult world of music PR, you’ve doubtless faced the bone-chilling silence which greets most of your pitch emails. Getting a response to your carefully crafted email can largely hinges on finding just the right person to contact – here we look at some helpful tips for…
Are You Creating A Record No One Will Hear?
After pouring your sweat, tears, and of course money into an album, you’re likely going to want someone to actually listen – unfortunately, there are a number of all too common blunders artists often making leading up to the release process which can limit your audience to just a handful…
Badshah Breaks BTS YouTube Record Thanks To Google AdWords Reportedly Paid For By Sony Music
Indian rapper Badshah’s new music video ‘Paagal’ has broken the YouTube 24 hour debut record held by BTS with 75 million views, according to his label Sony Music. But the milestone appears to have come thanks, in large part, to a big Google AdWords spend from the label. Members to…
What Will Taylor Do? Big Machine To Release Vinyl Singles
Despite a very public feud with Taylor Swift, her former label, the just acquired by Scooter Braun Big Machine Records, is wasting no time cashing in on her catalog with the release of five songs from her 2006 self-titled debut album on limited-edition vinyl. In celebration of the LP’s 13th…
Choosing Where To Promote Your Music On Social Media
With the embarrassment of riches that social media has given us, it can be difficult to decide where exactly to target your marketing efforts, and trying to cover all your bases can often lead to you covering none of them instead. Here we look at how to pick and choose…
Jay-Z Named Chief Cannabis Brand Strategist At Caliva
California cannabis company Caliva announced this week that billionaire rapper and business mogul Jay-Z has joined its team as chief brand strategist. According to the announcement, the rapper will be tasked with making creative decisions, outreach efforts and strategy for the brand. He will also focus on improving social justice…