Spotify brings new original video series in a bid to outweigh the competition.
Today, Spotify announced the addition of 12 new original video series on music and popular culture. The series – which will reportedly last up to 15 minutes each, will be available in the U.S., U.K., Germany and Sweden on both iOS and Android. The series will be available to not only paying subscribers but those on the free ad-supported tier as well. But, this is just the beginning, as the video series will reportedly have a second phase as well, which focuses more on comedy and animation.
In a statement, Tom Calderone, Global Head of Content for Spotify says,
“We are developing original content that is rooted in music, pop culture, and animation that is driven by the passion and sense of humor of our audience.”
Calderon then goes on to say that Spotify is “working with artists, producers and partners who understand that the Spotify audience has a strong connection to artists and wants to go deeper into their worlds, see their performances and expressions, and hear their stories.”
But, Spotify is not the only streaming service who has offered exclusive video content to its users, Apple Music joined forces with Vice to bring an exclusive docu-series called The Score – a six-part series which looks at local music scenes across the world. Then there’s Tidal, which has also been working on exclusive video content – Tidal premiered the debut Cipha Sounds’ No Small Talk comedy series and the second season of the popular drama Money & Violence.
Spotify will be hoping that this offering of original video content will not only set it apart from Apple Music and Tidal, but also the big player in the game – YouTube, which has over 1 billion active users. Spotify will also be hoping that this further push into video content will get users to spend more time on their streaming service and less on others.
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