Sony Music’s merchandising unit has acquired The Araca Group, a New York-based entertainment company and merchandise-production agency. The Araca Group’s resources (and some employees) will be absorbed by Sony Music’s merchandise brand, The Thread Shop. Moreover, these acquired resources encompass merchandising contracts with several well-known musicians, including Led Zeppelin, P!nk, and Sugarland, whose Araca Group […]
The post Sony Music Bulks Up Merchandising Unit With Araca Group Acquisition appeared first on Digital Music News.