She Made Personalized Cards for Her Husband in Prison. Then She Realized Thousands of Prison Wives Would Buy Them. Posted byElizabeth Greenwood August 3, 2021 Leave a comment on She Made Personalized Cards for Her Husband in Prison. Then She Realized Thousands of Prison Wives Would Buy Them. Danielle Macias started True Blue Stationery as a side hustle. But she quickly discovered there was more demand than she could possibly meet.