Scott McGhee, President/COO, 1˚ Music Entertainment, has added a live event arm to the entertainment company’s scope of services. McGhee and his staff will work alongside brands to coordinate and produce premiere events as a preferred talent vendor.
The expansion will position the company as a top full-service, live entertainment provider. The all-encompassing “start to stage” services will include artist negotiations and contracts, orchestrating and overseeing entertainment production, on-site artist/crew/VIP relations, and show facilitation.
“I’ve found myself increasingly involved in coordinating these type of events over the last several years; securing the talent and producing the shows. The all-inclusive service saves time, money and effort for everyone involved,” says McGhee. “The concept puts my career experience to good use and it just makes sense for us to pursue this side of the entertainment business.”
McGhee has more than three decades of experience in the industry, encompassing artist/tour booking, management and concert production for acts including KISS, Bon Jovi, Hootie & the Blowfish, Blues Traveler, Darius Rucker and more.
Early service potentials include coordinating events for Pfizer, Mitsubishi and Porsche.
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